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PMS 230 U is a Pantone PMS color defined as a vivid magenta-pink with a bold, expressive presence. It is frequently selected for applications where strong brand visibility and energetic color expression are required.

The color has a mid-range lightness with an LRV of 53.23 and presents a warm-leaning magenta character rather than a cool violet. It exhibits high saturation and strong chroma, with a consistent pink-red undertone that remains noticeable across different finishes.

PMS 230 U performs best on smooth, well-prepared surfaces where color uniformity supports accurate brand representation. Its high saturation means it often benefits from a light or white primer and may require additional coats for even coverage, particularly over darker or high-contrast substrates.

Similar colors:
PMS 226 U: darker and more intense, with greater visual weight and deeper magenta density.
PMS 231 U: lighter and more open, with a softer pink appearance.
PMS 234 U: slightly cooler and less saturated, with reduced chroma intensity.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 230 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 230 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 230 U color based on Pantone color publications. The PMS 230 U color shown on this website are computer video simulations of the PANTONE PMS 230 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 230 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 230 U

What durability should I expect when using PMS 230 U as a Pantone matched spray paint?

PMS 230 U spray paint is produced to visually match the Pantone PMS color standard, not to meet a specific durability rating. Real world durability depends on surface preparation, the paint system selected, whether a clear topcoat is used, and the environment where the part will live.

For displays, signage, and brand experiences, proper cleaning and priming are critical. If the piece will be handled frequently or exposed to sunlight or moisture, selecting an appropriate paint type and optional clear coat helps protect the color. Always evaluate a sample in the actual use environment before committing to a full production run.

Can PMS 230 U be applied over metal or existing powder-coated parts?

Yes, PMS 230 U can be matched for use on metal parts, including previously powder-coated surfaces, but preparation matters. Existing coatings should be thoroughly cleaned and lightly scuffed to promote adhesion. Gloss level, texture, and the underlying color can all influence the final appearance.

Because Pantone PMS colors are visual standards, the same PMS 230 U match may look different on bare metal versus a coated surface. Ordering a sample and evaluating it on the actual substrate is the best way to confirm appearance before painting finished components.

Why does licensed reproduction matter for PMS 230 U?

PMS 230 U is a Pantone PMS color, which means it is a licensed color standard used for brand and marketing communication. Licensed reproduction ensures the color is matched against the official Pantone reference rather than an approximation or screen-based value.

MyPerfectColor is authorized to reproduce Pantone PMS colors in paint, helping brands maintain consistency across displays, signage, and physical environments. This is especially important when PMS 230 U must align with existing brand guidelines or printed materials.

What paint product formats are available for PMS 230 U?

PMS 230 U is available as custom spray paint and other paint formats for branding and display applications. Common options include spray paint for even coverage, paint pens for controlled marking, and brush-in-cap bottles for small components.

The right format depends on how the color will be applied, the size of the part, and the level of control required. Since PMS codes define a color target rather than a finish or process, reviewing samples in the intended format is recommended before placing a larger order.

How quickly will I receive my paint matched to Pantone PMS 230 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 230 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 230 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 230 U?
Many types of paint are available for Pantone PMS 230 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 230 U spray paint made of?

To make spray paint matched to Pantone PMS 230 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 230 U?
The Pantone PMS 230 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 230 U?
The need for primer for Pantone PMS 230 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 230 U to a different color from another paint company?

While MyPerfectColor can provide PMS 230 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.