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Pantone™ PMS 144 U

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PMS 144 U is a Pantone PMS color used as a standardized brand and specification reference, presenting as a bright, warm orange with high visual intensity. The overall impression is energetic, attention-directing, assertive, and highly saturated.

The color appears mid-light with an LRV of 34.06 and reads distinctly warm, leaning toward a yellow-forward orange. It shows very high saturation and strong chroma with a clean orange undertone and minimal muddiness.

PMS 144 U works well in brand-facing displays, signage, and experiential elements where strong visibility and color impact are priorities. Due to its high saturation, it may require additional coats for uniform coverage and benefits from evaluating samples under actual lighting and finish conditions.

Similar colors:
PMS 143 U: slightly lighter and more yellow, with a more open and less dense appearance.
PMS 145 U: darker and heavier, with increased visual weight and reduced brightness.
PMS 137 U: less saturated and more muted, with a softer orange character.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 144 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 144 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 144 U color based on Pantone color publications. The PMS 144 U color shown on this website are computer video simulations of the PANTONE PMS 144 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 144 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 144 U

How should PMS 144 U be compared during color approval to avoid surprises?

When approving PMS 144 U, compare samples under consistent lighting and on the same substrate you plan to use. Differences in light source, surface texture, or sheen can make this vivid Pantone color appear lighter, darker, or more saturated.

Allow coatings to fully dry and cure before making a final decision. Evaluating PMS 144 U too early can lead to false rejections or approvals because color and uniformity can shift as the coating settles.

If PMS 144 U is specified but I need a match to an existing part, what is the correct approach?

PMS 144 U defines a brand color target, not a formula for matching an existing painted or molded part. If your goal is to visually match a specific physical item, the most reliable path is to send that part for evaluation and matching.

Pantone matching works best for brand-facing applications where the Pantone reference is the authority. Part-based matching is appropriate when alignment to a specific object matters more than reproducing the Pantone standard itself.

What should I expect for coverage and undercoats when using PMS 144 U?

PMS 144 U is a saturated color, and colors in this range can have lower hide. You may need additional coats to achieve uniform coverage, especially over darker or uneven substrates.

Using an appropriate undercoat can improve consistency and reduce the number of finish coats required. Planning for coverage up front helps ensure PMS 144 U looks even and visually consistent in brand-facing applications.

How quickly will I receive my paint matched to Pantone PMS 144 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 144 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 144 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 144 U?
Many types of paint are available for Pantone PMS 144 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 144 U spray paint made of?

To make spray paint matched to Pantone PMS 144 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 144 U?
The Pantone PMS 144 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 144 U?
The need for primer for Pantone PMS 144 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 144 U to a different color from another paint company?

While MyPerfectColor can provide PMS 144 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.