Pantone™ PMS 7723 C

The appearance of Pantone PMS 7723 C can vary significantly depending on the chosen finish. High-gloss finishes will make the color appear more vivid and deepen its chroma, making the cool green tones seem more intense. Satin finishes offer a moderate sheen that keeps much of the vibrancy while reducing reflections. Matte finishes will mute the brightness and can make PMS 7723 C appear softer or slightly darker. When brand consistency is important, confirm the desired finish matches your reference standard before ordering, as the same color can look noticeably different across gloss levels.

To order paint matched to Pantone PMS 7723 C, first select your desired paint type (such as spray paint, paint pen, or housepaint) from the product options. Next, choose the finish or sheen that best suits your brand standards. Specify the quantity needed and review any additional options. Always confirm your substrate, application needs, and finish before placing your order to ensure the result aligns with your intent. If you need approval or a physical sample first, order a sample size before larger quantities to verify color acceptance.

When specifying Pantone PMS 7723 C for retail or pop-up installations, assess the expected wear and visibility of surfaces. Use durable finishes for high-traffic areas to sustain brand appearance. Test PMS 7723 C in the actual lighting conditions, as both fluorescent and natural light can alter its visual perception. Sampling on your intended material is strongly recommended before large-scale application, as highly saturated colors can shift between substrates or finishes. Confirm the finish, substrate, and lighting before committing to production quantities to ensure brand consistency.

For optimal results with Pantone PMS 7723 C paint, start by thoroughly cleaning the surface to remove dust, grease, and contaminants. In most cases, a light scuff with fine sandpaper improves adhesion, especially on glossy or smooth substrates. Wipe down surfaces after scuffing to eliminate residue. If possible, apply a test spot in an inconspicuous area to confirm adhesion and visual acceptance before proceeding. Proper prep helps achieve even coverage, which is important for saturated colors like PMS 7723 C that may require multiple coats for uniform appearance.

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

To make spray paint matched to Pantone PMS 7723 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

While MyPerfectColor can provide PMS 7723 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.