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PMS 7721 C, from the Pantone PMS collection, presents a strong and assertive deep green-blue with distinctly cool undertones and modern, technical flair. The color reads as bold, saturated, and dramatic, suited for use where color distinction and memorability are operationally important, particularly in brand and display contexts.

PMS 7721 C appears quite dark; its light reflectance value (LRV) of 8.8 indicates it reflects little ambient light. The color has a distinctly cool tendency, positioned between green and blue. PMS 7721 C exhibits high saturation and strong chromaticity, making it visually prominent. The color’s undertone is a deep bluish-green, with the blue component visually pronounced. PMS 7721 C is sensitive to finish; gloss will deepen and intensify its appearance, while matte may mute its depth and make it look slightly flatter.

PMS 7721 C is operationally suited for branded environments, signage, and display elements where a deep, recognizable teal supports identity and wayfinding. The color’s darkness and high chroma can be affected by lighting—especially in low-light or indirect environments, it can appear nearly black. For accurate color communication, specify lighting and finish in advance; sample the paint on the actual substrate to evaluate vibrancy and coverage. Dark, saturated colors like PMS 7721 C may require a uniform primer or multiple coats for true, consistent color development.

Similar colors:
PMS 7722 C: Slightly darker and bluer, appearing more subdued under most lighting.

PMS 321 C: Lighter and more vivid, with stronger green emphasis and less depth.

PMS 3272 C: Brighter and more chromatic, leaning cooler and showing more blue than green.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 7721 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 7721 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 7721 C color based on Pantone color publications. The PMS 7721 C color shown on this website are computer video simulations of the PANTONE PMS 7721 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 7721 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 7721 C

How do I make sure I am ordering the correct version of Pantone PMS 7721 C paint?

To ensure you are specifying the correct color, double check that PMS 7721 C is the exact code listed in your brand guidelines or project documentation. Pantone PMS colors may include suffixes like C (coated), U (uncoated), or other series designators, which refer to different reference standards. Verifying the full code, including any suffix, helps avoid costly mistakes and ensures the paint aligns with your intended brand or display specifications.

How should I use a sample of Pantone PMS 7721 C in a brand approval workflow?

For brand or visual approvals, order a small sample of PMS 7721 C in the intended paint format and finish. Test the sample on the actual substrate and evaluate it under the lighting conditions where the finished display or element will be installed. This allows all stakeholders to confirm vibrancy, coverage, and exact appearance before large-scale production, reducing risk of mismatch or rework.

Why does PMS 7721 C sometimes look different in various lighting conditions?

PMS 7721 C is a deep, highly saturated color that can appear significantly different depending on the lighting source and intensity. Cool lighting may bring out blue undertones, while warm light may make it appear darker or less vibrant. It is important to evaluate the color sample in the specific lighting where it will be used to ensure it meets brand expectations for appearance and recognition.

What is recommended for achieving full coverage with Pantone PMS 7721 C paint?

Because PMS 7721 C is a dark and saturated teal, it may require a uniform primer or additional coats for even, vibrant coverage. Using an appropriate undercoat helps reduce the number of finish coats needed and supports consistent color development, especially over light or varied backgrounds. Planning for multiple coats is recommended if you require the true depth and intensity specified by the Pantone standard.

How quickly will I receive my paint matched to Pantone PMS 7721 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 7721 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 7721 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 7721 C?
Many types of paint are available for Pantone PMS 7721 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 7721 C spray paint made of?

To make spray paint matched to Pantone PMS 7721 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 7721 C?
The Pantone PMS 7721 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 7721 C?
The need for primer for Pantone PMS 7721 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 7721 C to a different color from another paint company?

While MyPerfectColor can provide PMS 7721 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.