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Pantone™ PMS 7701 C
Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.
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PMS 7701 C is part of the Pantone PMS (Pantone Matching System) collection, utilized where accurate and standardized brand color specification is required. This color presents as a strong, vivid cyan-teal with a distinctly cool, assertive presence. The overall vibe may be described as bold, technical, modern, dynamic, and attention-grabbing—often selected for brand environments where clarity and color fidelity are critical.
PMS 7701 C displays a distinctly dark value (LRV 8.12). The color has a strong cool tendency, positioned between blue and teal. This color exhibits high saturation and chromatic vibrancy. The undertone is pronounced cyan-green with a blue influence, producing a clean, contemporary appearance. PMS 7701 C can show sensitivity to finish; higher gloss finishes may intensify its brightness, while matte finishes may subdue it. Perceived depth can shift under different lighting, with cooler light sources emphasizing its blue character.
PMS 7701 C is most effective when used to create visual impact in branding, displays, and environments that require color consistency across different materials. Accurate substrate preparation and even application are recommended, as saturated colors with low LRV like this may require additional coats for uniform coverage. Lighting should be carefully evaluated, since cooler or directional light can influence the balance of blue and green seen. This color remains visually strong next to other saturated tones but can appear muted or shadowed when surrounded by very dark or black elements.
Similar colors:
PMS 3125 C: Lighter and less saturated, producing a more vibrant, light turquoise result.
PMS 7702 C: Slightly lighter and less blue, resulting in a softer teal impression.
PMS 3145 C: Slightly darker and more subdued, leaning further towards green.
PMS 7470 C: More chromatic with increased intensity, reading as a brighter blue-teal.
Product Data
About Pantone and MyPerfectColor
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 7701 C color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 7701 C color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 7701 C color based on Pantone color publications. The PMS 7701 C color shown on this website are computer video simulations of the PANTONE PMS 7701 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 7701 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.
Frequently Asked Questions About Pantone™ PMS 7701 C
What special considerations are needed when using Pantone PMS 7701 C in a pop-up or retail environment?
When specifying Pantone PMS 7701 C in a pop-up or retail setting, evaluate both durability and lighting conditions before full installation. PMS 7701 C is a vivid, saturated color with lower light reflectance (LRV 8.12), making it potentially sensitive to uneven application and lighting. Sample the color on your intended materials and test under your planned lighting, since cooler or directional light can shift its appearance. For highly saturated hues like this, expect multiple coats for uniform coverage and confirm your chosen finish (such as gloss or matte) delivers the desired visual effect. Proper substrate preparation and even paint application are important to achieve brand-consistent results.
When is it recommended to order a sample of Pantone PMS 7701 C before large-scale use?
Sampling Pantone PMS 7701 C is strongly advised for major brand installations, permanent retail builds, or any high-visibility location when approval workflows are required. Because PMS 7701 C is highly saturated and its appearance can be influenced by substrate and lighting, a sample allows you to confirm color accuracy before committing to full production. Sampling helps ensure that all decision-makers are confident in the visual result, particularly where matching strict brand standards is essential.
What does it mean to order paint matched to Pantone PMS 7701 C?
Ordering paint matched to Pantone PMS 7701 C means you are specifying a paint color that targets the standardized visual reference for PMS 7701 C. This ensures consistent brand color presentation across projects and materials. It does not specify a particular paint formulation, coating process, or finish. You will need to select formats and finishes based on your specific application and ensure the match is verified if appearance is critical, as some variation may occur depending on substrate and lighting.
Do I need to use a primer when applying Pantone PMS 7701 C paint?
Whether you need a primer for Pantone PMS 7701 C depends on the surface, paint type, and your chosen finish. Primer is generally recommended when painting over bare, uneven, or highly absorbent substrates, or when a major color change is needed. It improves adhesion and coverage, which is important for bold colors with low LRV like PMS 7701 C. Always review the primer recommendations for your material and coating type to ensure optimal results and consistent color appearance.
How quickly will I receive my paint matched to Pantone PMS 7701 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 7701 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 7701 C for touch up?
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
How do I buy paint in the Pantone PMS 7701 C?
Many types of paint are available for Pantone PMS 7701 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 7701 C spray paint made of?
To make spray paint matched to Pantone PMS 7701 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 7701 C?
The Pantone PMS 7701 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 7701 C?
The need for primer for Pantone PMS 7701 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 7701 C to a different color from another paint company?
While MyPerfectColor can provide PMS 7701 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.
Color details
LRV: 8.34%
Color properties
Color Type:
Standard
Hide:
Standard
Match Source:
Brochure/swatch book
Match Type:
Physical match
Textured:
No
Source on hand:
Yes
Color Category:
Standard
