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PMS 7638 C is part of the Pantone Matching System, a global standard for brand and identity color specification. This color presents a strong, vivid vibe with a bold, technical, display-oriented, and impactful presence. It tends toward a controlled, purposeful look often leveraged in visual communications where consistent color reproduction is critical. PMS 7638 C is recognized for its intense, saturated appearance that draws attention in both digital and physical environments.
PMS 7638 C appears distinctly dark due to its low LRV of 6.68. The color has a warm tendency, leaning towards red with an underlying subtle earthy undertone. PMS 7638 C is highly saturated, which gives it a rich and vivid appearance. The undertone shows slight clay or brick influences beneath the dominant red. The color’s dark, saturated nature can exaggerate gloss or dulled effects depending on finish selection. PMS 7638 C may shift visually under different lighting conditions due to its chromatic intensity.
PMS 7638 C is frequently associated with brand elements that require high impact visibility, such as logos, signage, or retail displays. The color is commonly referenced for special event branding and experiential marketing environments. PMS 7638 C is widely cited as a choice for organizations seeking a dramatic, memorable red distinct from traditional primary reds.
PMS 7638 C works well when a bold, attention-getting effect is desired as part of branded environments, marketing installations, or prototype models. It should be used with attention to lighting conditions and finish choice, as gloss levels and illumination can dramatically influence the color’s appearance—especially given its low reflectance. As with most highly saturated colors, surface preparation and sufficient coverage are important for uniformity, and additional coats may be necessary to achieve consistent hide. Compared to other strong reds, PMS 7638 C exhibits a deeper, slightly more muted personality while still retaining intensity.
Similar colors:
PMS 7621 C – Similar in depth but appears warmer and more primary-red.
PMS 188 C – A darker, browner red that lacks the vibrancy of PMS 7638 C.
PMS 7636 C – Lighter and less saturated; displays a rosier, softer overtone.
PMS 7622 C – Slightly cooler and more muted, with less chromatic punch.
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 7638 C color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 7638 C color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 7638 C color based on Pantone color publications. The PMS 7638 C color shown on this website are computer video simulations of the PANTONE PMS 7638 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 7638 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone books use ink on paper as a visual reference standard for PMS 7638 C and are designed to communicate color intent. When PMS 7638 C is reproduced in paint, several factors such as sheen, texture, and substrate can affect the final appearance. It is normal for paint on your chosen surface to appear somewhat different from a swatch in a Pantone book. For projects where color fidelity is critical, always sample PMS 7638 C on the actual material and finish, and view it under the lighting conditions expected for your installation before committing to full quantities.
A standard spray can of PMS 7638 C generally covers about 20 square feet per coat, but actual coverage varies based on application method, surface type, and how many coats you apply. Because PMS 7638 C is a deep, highly saturated color, additional coats may be needed for uniform coverage, especially over light or uneven surfaces. For accurate estimating, always consider the substrate and plan for extra material when working with intense reds like PMS 7638 C.
Pantone PMS 7638 C is a standardized, licensed color reference that ensures consistency across branding and display projects. Using paint produced by an authorized Pantone licensee means PMS 7638 C is matched to Pantone specifications, supporting reliable brand color reproduction. This is important for marketing, signage, and environments where alignment with brand guidelines and visual consistency matters most.
For best results with PMS 7638 C spray paint, use several light coats rather than one heavy coat. Allow proper drying or flash time between each coat to minimize runs and promote even coverage, especially since PMS 7638 C is a saturated color. This approach helps achieve a uniform, vibrant finish consistent with intended brand standards.
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
To make spray paint matched to Pantone PMS 7638 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
While MyPerfectColor can provide PMS 7638 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.