Pantone™ PMS 7613 C

When you need your prototype or concept model to accurately reflect the intended brand color, PMS 7613 C provides a standardized visual reference. Using a Pantone PMS match ensures key decision-makers can review the color on actual materials before final approvals. Select a paint format compatible with your prototype substrate, such as spray paint for quick, uniform coverage, and be sure to review under intended lighting. Evaluating PMS 7613 C in context is essential for confirming that it aligns with your branding goals before moving into production.

Ordering PMS 7613 C as a standard Pantone match is appropriate for brand-facing signage, marketing displays, exhibit components, and prototypes where visual brand consistency is the main concern. This approach works best when your target is the Pantone reference itself rather than matching a specific batch of material or legacy finish. If the project goals prioritize consistency with the Pantone standard on a finished product or display, a standard match is the correct choice. For large, permanent, high-visibility installations, it is usually better to evaluate a sample in situ first.

When assessing samples of PMS 7613 C for approval, ensure that all samples are evaluated under the same type of lighting you expect in the final installation. Use the same substrate and finish as your intended application, since both surface and gloss level can affect how PMS 7613 C appears. Always wait until coatings are fully dry or cured before making final color judgments. Taking these steps helps prevent misinterpretation of the color and supports accurate brand presentation.

Whether a primer is needed before using PMS 7613 C depends on your substrate and the type of paint you select. Primers improve adhesion and can help ensure a uniform appearance, especially if the underlying material is porous, dark, or uneven. For high-profile branding installations or unfamiliar surfaces, using a primer is strongly recommended. Review primer guidance based on your substrate and paint format to achieve the best result.

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

To make spray paint matched to Pantone PMS 7613 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

While MyPerfectColor can provide PMS 7613 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.