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PMS 7420 C is part of the Pantone PMS (Pantone Matching System) collection, used primarily for precise color communication in branding, marketing, and environmental graphics. The color presents a striking, assertive vibe that is bold, confident, modern, dense, and visually commanding.

PMS 7420 C appears deep and moderately dark due to its low light reflectance value (LRV 9.01). The color exhibits a warm tendency, leaning toward a red-magenta hue. PMS 7420 C is highly saturated, offering vivid chromatic intensity. This color shows a pronounced magenta undertone, especially noticeable under neutral or cool lighting. The appearance of PMS 7420 C can be sensitive to finish; gloss or satin surfaces enhance vibrancy, while matte finishes may slightly mute its depth.

PMS 7420 C performs well in branded environments and display work where color accuracy and visual intensity are central to the design objective. It holds its vibrancy under various lighting conditions but may appear darker in low-light spaces. Surface preparation is important, as darker, saturated colors can reveal inconsistencies or application marks more readily than lighter colors. Finish selection should be made with attention to the desired visual impact, as both sheen and ambient lighting can shift how the color is perceived compared to other similar hues.

Similar colors:
PMS 7421 C – Darker and more muted, with a stronger burgundy aspect.

PMS 7425 C – Slightly cooler and less saturated, with a blue-violet cast.

PMS 200 C – Brighter and lighter, leaning more towards a classic red than magenta.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 7420 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 7420 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 7420 C color based on Pantone color publications. The PMS 7420 C color shown on this website are computer video simulations of the PANTONE PMS 7420 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 7420 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 7420 C

How can I be sure PMS 7420 C is the correct Pantone reference for my brand project?

Before ordering paint for PMS 7420 C, always confirm the exact Pantone code and any suffixes (such as C, U, or M) used in your brand standards or print specifications. The suffix can indicate the intended substrate or finish and may affect how the color appears. Using the wrong code or omitting a suffix can result in visual differences from your approved brand guidelines. If you are unsure, check your documentation or consult your brand manager to ensure you order the correct color reference for your application.

How much area will one spray can of PMS 7420 C paint cover?

Coverage per spray can for PMS 7420 C depends on surface texture, substrate color, and number of coats. In most cases, one standard aerosol can covers about 20 to 25 square feet per coat on a smooth, primed surface. Because PMS 7420 C is highly saturated and has a low light reflectance value, you may need additional coats for uniform coverage, especially over light or uneven backgrounds. Always account for multiple coats and test on a sample surface before starting your full project to ensure you have enough product for consistent brand color results.

What should I consider when using PMS 7420 C paint for pop-ups or retail brand activations?

For pop-up and retail brand environments, PMS 7420 C should be evaluated for both visual impact and durability. Check the color appearance under the actual lighting used in your installation, as saturated magenta-reds like PMS 7420 C can look different depending on ambient light and finish. Sample the color on site before large installations to confirm it meets brand expectations. Also, select a paint finish and product format that provides the needed durability for your traffic and cleaning requirements. Proper surface prep and material choice help ensure the color stays vivid and consistent throughout the event or retail period.

Do I need a primer before applying PMS 7420 C paint?

Whether you need a primer before applying PMS 7420 C depends on your substrate, the product format you select, and your durability goals. Primer is usually recommended for unpainted surfaces, to promote adhesion, block stains, and give an even base for uniform color. Dark, saturated colors like PMS 7420 C especially benefit from a primed, neutral base to achieve consistent results with fewer coats. Review the paint product specifications for recommended substrates and primer compatibility or consult available primer guidance resources to ensure the best outcome for your branding or display application.

How quickly will I receive my paint matched to Pantone PMS 7420 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 7420 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 7420 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 7420 C?
Many types of paint are available for Pantone PMS 7420 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 7420 C spray paint made of?

To make spray paint matched to Pantone PMS 7420 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 7420 C?
The Pantone PMS 7420 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 7420 C?
The need for primer for Pantone PMS 7420 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 7420 C to a different color from another paint company?

While MyPerfectColor can provide PMS 7420 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.