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PMS Yellow C (Pantone PMS system) is a vivid, saturated, and clean yellow pigment designed for consistent reproduction in brand, marketing, and industrial design contexts. The color projects a bright, energetic, and technical vibe with strong visual impact and clarity. It is operationally valued for its ability to attract attention and ensure high color visibility in a range of branding environments.
PMS Yellow C appears very light and bright, with a high reflectance (LRV 74.16). The color reads as distinctly warm, with a yellow-green undertone emerging under certain lighting. This color demonstrates high saturation, resulting in a bold and unforgettable appearance. PMS Yellow C can display pronounced finish sensitivity; gloss and sheen shifts will influence perceived depth and intensity. The color may exhibit slightly lower opacity compared to most muted or earth-toned colors due to its high chroma and brightness.
PMS Yellow C is frequently specified for branded signage, wayfinding graphics, and exhibit elements where visibility and adherence to brand standards are required. The color is often referenced in display graphics, product prototypes, and retail merchandising where high visual prominence is a design priority.
PMS Yellow C works effectively as a brand signal color, ensuring strong visual recognition in both indoor and outdoor environments. When using this color, anticipate that high saturation and brightness can make surface prep, priming, and uniform application important for even coverage. The appearance can shift considerably under different lighting conditions and sheens, so always validate both color and finish using a physical reference and real sample in the intended installation context. Compared to other bright yellows, PMS Yellow C is more intense and will generally be less muted or subdued in final appearance.
This Pantone PMS color is defined by the Pantone Matching System standard. Evaluate the color using a physical Pantone reference and a real paint sample in the intended lighting and finish. Paint appearance varies by finish and lighting.
- The following examples reflect commonly cited branding associations and are based on publicly referenced design usage; they are illustrative, not exhaustive or exclusive. - PMS Yellow C is widely cited as the brand yellow in the MasterCard logo. - The color is commonly referenced in packaging and display design across the retail and food & beverage industries for its visual prominence.
Similar colors:
PMS 116 C: Similar in hue but appears slightly deeper and more orange-toned.
PMS 012 C: Lighter and even more chromatic, with less of a greenish undertone.
PMS 109 C: Warmer and marginally less vivid, with a hue closer to true golden yellow.
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS Yellow C color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS Yellow C color and produce outstanding results.
MyPerfectColor matches the Pantone PMS Yellow C color based on Pantone color publications. The PMS Yellow C color shown on this website are computer video simulations of the PANTONE PMS Yellow C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS Yellow C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

To compare PMS Yellow C samples accurately, use consistent lighting and evaluate samples under the same type of illumination planned for the final installation. Always use the same substrate and observe samples once the paint is fully dry and cured, as color and sheen can shift during drying. Compare both the paint sample and a physical Pantone reference under these controlled conditions to ensure the result aligns with your brand standard.
PMS Yellow C can appear different on various materials because substrate absorption, surface texture, and reflectivity affect how the color is perceived. Metal, plastic, and composite surfaces can each change the color's brightness and depth. For best results, evaluate PMS Yellow C samples applied to the actual material used in your project, since this will give the most realistic impression of final appearance under your intended conditions.
The transit time for PMS Yellow C paint depends on your location and the shipping method you select at checkout. If your project has a specific deadline, plan your order to allow for both production and shipment time. Shipping times can vary, so reviewing your shipping options before finalizing your order ensures the paint will be delivered when you need it.
PMS Yellow C is intended for accurate brand reproduction in displays, signage, and fabrication, not for color-specific touch-up on existing painted parts. If you need a precise match to an existing part or coating, sending a physical part for custom matching is recommended. Pantone code matches are best for projects where the Pantone standard is the visual target and not for repair or localized matching.
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
To make spray paint matched to Pantone PMS Yellow C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
While MyPerfectColor can provide PMS Yellow C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.