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PMS Blue 072 C is a Pantone Matching System color defined within the Pantone PMS collection. This color is characterized by a strong, pronounced blue appearance with significant chromatic intensity, a very low light reflectance value (LRV: 2.99), a cool temperature, and a clean, technical, and modern vibe. It is typically encountered in brand and environmental graphics applications where a pure, saturated blue is needed for clarity and visual presence. PMS Blue 072 C is recognized for its capacity to deliver consistent color communication across a range of substrates and production methods.

PMS Blue 072 C appears very dark in value, with a notably low LRV, making it one of the deeper blues in the Pantone PMS range. The color has a pronounced cool tendency. The color exhibits high saturation, producing a vivid and intense blue tone. PMS Blue 072 C is perceived to have a strong, clean blue undertone, without discernable secondary notes. The color’s saturation and darkness make it somewhat sensitive to gloss level and lighting; glossy finishes may enhance its intensity, while matte finishes can mute its vibrancy.

PMS Blue 072 C is widely used when a brand requires a distinct, high-impact blue for signage, display, or environmental branding elements and seeks to avoid the ambiguity of less saturated or muted blues. Due to its depth and saturation, it may require additional coats for full opacity, especially on lighter substrates. The color may shift subtly depending on lighting conditions and finish selection, so evaluating actual paint samples under installation lighting is recommended. When substituted for less chromatic blues, PMS Blue 072 C will appear much more vivid and commanding.

This Pantone PMS color is defined by the Pantone Matching System standard. Evaluate the color using a physical Pantone reference and a real paint sample in the intended lighting and finish. Paint appearance varies by finish and lighting.

- The following examples reflect commonly cited branding associations and are based on publicly referenced design usage; they are illustrative, not exhaustive or exclusive. - PMS Blue 072 C is frequently associated with educational and institutional identity systems, and is widely cited in the branding of major publishing companies such as Penguin Random House and certain iconic global brands’ secondary color palettes. - The color is often referenced in design and print literature as a standard for achieving a pure, high-impact blue that avoids green or purple bias in print, packaging, and environmental branding.

Similar colors:
PMS Reflex Blue C is similar but deeper and slightly warmer with a more subdued chromaticity.

PMS 2935 C is lighter and less saturated, offering a less intense blue.

PMS 286 C is somewhat lighter and less chromatic, presenting a more muted appearance compared to Blue 072 C.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS Blue 072 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS Blue 072 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS Blue 072 C color based on Pantone color publications. The PMS Blue 072 C color shown on this website are computer video simulations of the PANTONE PMS Blue 072 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS Blue 072 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS Blue 072 C

How does the finish or sheen affect how PMS Blue 072 C will look when used for branding or displays?

The appearance of PMS Blue 072 C can change significantly based on the chosen finish. A gloss or high-gloss finish tends to make this deep, saturated blue appear more intense and vivid, amplifying its impact under bright lighting. Matte or satin finishes can mute the vibrancy and make the color seem slightly lighter or less saturated. Because PMS Blue 072 C is a very dark and strong blue, evaluating real paint samples in the selected finish and actual installation lighting is strongly recommended to ensure expectations align with the final result.

What should I consider when using PMS Blue 072 C on metal or powder-coated surfaces?

When applying PMS Blue 072 C to metal or powder-coated parts, proper surface preparation is critical for appearance and adhesion. Existing coatings, gloss level, and substrate texture will all affect how the color looks and performs. Scuffing and thoroughly cleaning the surface before painting helps the new color adhere and minimizes unexpected finish variations. Because highly saturated colors like PMS Blue 072 C can be sensitive to the substrate color and texture, always evaluate a sample on the actual surface in final lighting to confirm appearance before proceeding with the full project.

Are there notable brands or industries known for using PMS Blue 072 C in their visual identity?

PMS Blue 072 C is commonly referenced in branding for educational and institutional identity systems. It is cited in published design sources as a standard for achieving a bold, pure blue in print and environmental graphics. Major publishing companies such as Penguin Random House and certain global brands have used this color in secondary palettes or as a defining element in their display and marketing materials. These examples highlight the color''s ability to create visual clarity and brand distinction in high-impact settings.

When is it appropriate to order a standard Pantone PMS match like PMS Blue 072 C?

Ordering a standard Pantone PMS match for PMS Blue 072 C is most appropriate when you need to achieve visual brand consistency for displays, signage, prototypes, exhibit components, or marketing installations where the Pantone reference is the specified color target. This approach works well when visual alignment is more important than exact substrate-specific matching. For high-visibility permanent installations or when using multiple materials, it is advisable to confirm appearance using samples under final lighting conditions before full-scale production.

How quickly will I receive my paint matched to Pantone PMS Blue 072 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS Blue 072 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS Blue 072 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS Blue 072 C?
Many types of paint are available for Pantone PMS Blue 072 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS Blue 072 C spray paint made of?

To make spray paint matched to Pantone PMS Blue 072 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS Blue 072 C?
The Pantone PMS Blue 072 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS Blue 072 C?
The need for primer for Pantone PMS Blue 072 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS Blue 072 C to a different color from another paint company?

While MyPerfectColor can provide PMS Blue 072 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.