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PMS 804 C is part of the Pantone PMS (Pantone Matching System) collection, which is the color standard for brand specification and visual consistency across a range of materials. This color is bold, vivid, high-visibility, modern, and technical, with clear energy suited to display and promotional contexts. PMS 804 C stands out for its striking presence, making it a frequent choice for projects demanding attention and immediate recognition.
PMS 804 C presents as a bright, high-impact fluorescent orange. The color reads as relatively light, with a published LRV of 60.3. PMS 804 C has a warm tendency due to its strong orange-yellow undertone. The hue angle places it in the yellow-orange region, promoting high perceptual visibility. This color exhibits extremely high chroma and saturation, resulting in a vivid, almost neon effect. PMS 804 C’s finish is highly sensitive to sheen; gloss or satin finishes will intensify vibrancy, while matte finishes may reduce perceived brilliance. Lighting conditions, especially UV-rich or daylight environments, strongly influence the visual intensity of this color.
PMS 804 C is often used in event signage, point-of-sale displays, and experiential marketing where immediate attention is required. PMS 804 C is frequently specified for safety gear, promotional materials, and display graphics demanding high visibility. PMS 804 C is commonly referenced for temporary brand activations, pop-up environments, and tradeshow exhibits where visual impact is critical.
PMS 804 C works well when immediate visual recognition and high energy are required, particularly in branded displays and marketing installations. Fluorescent and highly saturated colors like PMS 804 C often require careful surface preparation and may need multiple coats to achieve uniform coverage; substrates should be primed with a neutral or white base to avoid color distortion. This color is particularly sensitive to finish choice—the perceived brightness and vibrancy increase in glossy finishes and diminish in flat or matte. PMS 804 C may appear less saturated under artificial or low-UV lighting, so always evaluate samples in the final installation context. It behaves with more visual intensity than typical oranges and can overpower adjacent muted colors if not balanced appropriately.
- The following examples reflect commonly cited branding associations and are based on publicly referenced design usage; they are illustrative, not exhaustive or exclusive. - PMS 804 C is widely cited as a signature tone for high-visibility event graphics and promotional campaign materials in the retail and entertainment sectors. - PMS 804 C is commonly referenced in branding literature as a choice for sports and activewear labels aiming for “neon” or “fluorescent” palette effects.
Similar colors:
PMS 805 C is a similar neon red-orange that is noticeably warmer and more reddish.
PMS 802 C is a vivid neon green, cooler and visually distinct but with similarly strong fluorescent intensity.
PMS 158 C is a standard orange that is less saturated, darker, and less vivid than PMS 804 C.
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 804 C color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 804 C color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 804 C color based on Pantone color publications. The PMS 804 C color shown on this website are computer video simulations of the PANTONE PMS 804 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 804 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

For reliable comparison of Pantone PMS 804 C samples, evaluate color under consistent lighting that matches your final environment, such as daylight or your installation site. Make sure all samples are applied to the same type of substrate and use the same finish. Allow coated samples to fully dry and cure before making judgment, as color and gloss can change as paint sets. This helps ensure you are seeing true differences related to PMS 804 C, not artifacts of lighting, material, or surface condition.
Pantone PMS 804 C paint is custom made to order, so it is important to specify the product type, sheen, and quantity carefully. Because these paints are made specifically to match PMS 804 C for brand and display applications, changes after production are limited and returns are not typically accepted. Consider ordering a sample or test sizing to verify suitability, especially since vivid colors like PMS 804 C may behave differently on various substrates or under different lighting conditions.
Pantone PMS 804 C acts as a standardized color target that ensures visual consistency across all elements specified by brand guidelines. Using PMS 804 C for displays, signage, or branded environments helps deliver the same recognizable visual identity regardless of the material or manufacturer. Matching this code enables teams to create unified brand experiences where high impact and immediate recognition are required.
For Pantone PMS 804 C spray paint, apply several light coats rather than one thick coat to achieve uniform color and coverage, especially given the high saturation and fluorescence. Allow each coat to dry before adding the next, as this reduces the risk of uneven buildup or color shifts. Using this process helps PMS 804 C achieve its intended brightness and minimizes defects related to over-application.
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
To make spray paint matched to Pantone PMS 804 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
While MyPerfectColor can provide PMS 804 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.