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PMS 724 C (Pantone Matching System, Pantone PMS collection) is characterized by a muted, earthy, and professional presence. The color conveys a grounded and practical vibe, displaying understated warmth and a subdued appearance appropriate for contexts requiring maturity and formality. With a measured lightness and relatively strong chroma, PMS 724 C maintains noticeable color presence without appearing overly vibrant or saturated.

PMS 724 C has a LRV of 12.5, making it a distinctly dark color in practical applications. The color exhibits a warm tendency, consistent with its tan-beige undertone. Saturation is moderate, offering sufficient chromatic strength to stand out against lighter or cooler backgrounds without excessive intensity. Undertone is primarily earthy and muted, without pronounced pink or yellow overtones. This color may show finish sensitivity, with matte finishes enhancing its subtlety and gloss finishing accentuating its warmth and depth.

PMS 724 C works well for brand environments, signage, and displays requiring a grounded, approachable, and professional appearance. Evaluate this color in the intended finish and lighting to confirm undertone behavior: it can appear more golden or subdued depending on ambient conditions. Due to its moderate chroma and darkness, surface preparation should ensure evenness, as defects can be more visible on low-LRV, mid-chroma colors. PMS 724 C provides a muted alternative to more saturated browns, offering differentiation without the risks of color fatigue associated with brighter hues.

Similar colors:
PMS 465 C – Slightly lighter and less saturated, delivering a more subdued, beige presence.

PMS 729 C – Lighter and cooler, exhibiting more neutrality and less warmth.

PMS 730 C – Darker and richer, moving toward deeper brown and offering greater depth.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 724 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 724 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 724 C color based on Pantone color publications. The PMS 724 C color shown on this website are computer video simulations of the PANTONE PMS 724 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 724 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 724 C

How can I ensure consistent color results when reordering PMS 724 C paint for future projects?

To achieve the most consistent results with PMS 724 C on repeat orders, always use the same product type and sheen as your original order. Refer back to the same Pantone reference standard and approval process used previously. Even small changes in paint format, finish, or application conditions can affect the appearance of PMS 724 C. For large or critical projects, sample the new batch and compare it under intended lighting and substrate conditions before committing to full production.

What should I know before applying PMS 724 C matched paint to plastics or low-energy surfaces?

Plastics and low-surface-energy materials often require specific preparation to ensure PMS 724 C paint adheres properly. Not all plastics accept paint the same way, and some may need an adhesion-promoting primer or specialized treatment. Always test PMS 724 C paint on the actual plastic substrate before starting your production run to confirm compatibility and appearance. This step helps avoid adhesion issues and surprises after installation.

Why is PMS 724 C a common choice for sign, display, or exhibit fabrication, and what should I keep in mind?

PMS 724 C is often specified as a brand color standard for signage, displays, and fabricated elements where consistent visual branding is a priority. When matching PMS 724 C, sampling the paint on your actual project substrates is essential, as color can shift depending on material and finish. This approach helps confirm that the finished result aligns with brand requirements before proceeding at scale.

What product formats are available if I need PMS 724 C for different branding or display applications?

PMS 724 C is available in several formats including custom spray paint, paint pens, brush-in-cap bottles, and other paint types suitable for branding and display environments. Choosing the right format depends on application method, surface type, and project size. If you are unsure which to select, consider the project workflow and how each format fits your production needs. All options are designed to target the PMS 724 C reference for brand consistency.

How quickly will I receive my paint matched to Pantone PMS 724 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 724 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 724 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 724 C?
Many types of paint are available for Pantone PMS 724 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 724 C spray paint made of?

To make spray paint matched to Pantone PMS 724 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 724 C?
The Pantone PMS 724 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 724 C?
The need for primer for Pantone PMS 724 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 724 C to a different color from another paint company?

While MyPerfectColor can provide PMS 724 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.