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PMS 723 C is part of the Pantone Matching System (Pantone PMS), widely used in branding, display fabrication, and industrial design where precise color targeting is required. PMS 723 C delivers a grounded and practical vibe, characterized as understated, neutral, warm, and stable. This color provides a soft, approachable presence that avoids harshness, making it suitable for contexts requiring an earthy and supportive background rather than high visual intensity.

PMS 723 C appears as a light to mid-value brown with an LRV of 23.91, indicating moderate reflectance. The color has a warm tendency, with subtle orange-brown undertones. PMS 723 C demonstrates moderate chroma, resulting in soft, natural saturation rather than vivid intensity. The color reveals understated yellow-orange nuances, providing visual warmth without being overpowering. PMS 723 C may shift slightly in perceived warmth or depth depending on surface texture and finish, especially in gloss versus matte applications.

PMS 723 C works well when a subtle, warm neutrality is needed to complement more vivid brand or accent colors. It performs consistently when used on both matte and satin finishes but may appear slightly richer in gloss, so evaluating finish samples is recommended. Lighting can influence the warmth and depth; under warm lighting, the orange undertone becomes more apparent, while cool lighting may mute the color slightly. Compared with other browns in the Pantone PMS range, PMS 723 C is less saturated and lighter, providing a low-contrast but supportive role in multi-color branding.

Similar colors:
PMS 728 C – Lighter and cooler; delivers a sandier, more subdued warmth with less orange influence.

PMS 729 C – Slightly lighter and more neutral; offers a softer beige tone with less brown chroma.

PMS 730 C – Deeper and more saturated; provides a richer brown with increased visual weight.

PMS 465 C – Similar warmth but more muted and less saturated, leaning closer to tan or camel tones.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 723 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 723 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 723 C color based on Pantone color publications. The PMS 723 C color shown on this website are computer video simulations of the PANTONE PMS 723 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 723 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 723 C

How accurate is the match when ordering PMS 723 C paint for branding or display applications?

Matching PMS 723 C requires careful attention because Pantone colors are standardized for visual consistency, but the appearance can change depending on substrate, finish, and lighting. MyPerfectColor specializes in reproducing PMS 723 C as faithfully as possible using your selected paint type and finish. While PMS 723 C is a muted shade and sometimes less challenging to match than vivid hues, it is important to review a physical sample before final use if color-critical accuracy is required for your project. Factors such as gloss, texture, and application method may cause the final result to vary slightly from the Pantone reference, so be sure to confirm acceptance needs and perform an approval step when needed.

Can I expedite my order for PMS 723 C paint if I have a tight branding deadline?

Yes, expedited production is available for PMS 723 C paint orders. You can select expedited options during checkout for faster turnaround when timing is critical for brand events or displays. If your deadline is firm or you have specific requirements, it is recommended that you contact MyPerfectColor directly to confirm availability and ensure your delivery meets your schedule.

What should I consider when evaluating a PMS 723 C paint sample for brand approval?

When assessing a PMS 723 C paint sample, make sure to compare it under the same lighting conditions and on the same substrate as the final application. Allow the coating to fully dry and cure before making any final judgment about color acceptance. Gloss or matte finishes will affect the perceived warmth and depth of PMS 723 C, so request samples in your intended finish when accuracy is important. Consistency in your approval process is key to avoiding alignment issues on brand projects.

How can I get help selecting the right paint type for PMS 723 C for my application?

If you are unsure which paint type is best for PMS 723 C, contact MyPerfectColor with details about your substrate, exposure conditions, and desired finish. The team can help recommend the most suitable format, whether you need spray paint, paint pens, or a specific coating system, to achieve your project''s brand consistency and visual goals.

How quickly will I receive my paint matched to Pantone PMS 723 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 723 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 723 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 723 C?
Many types of paint are available for Pantone PMS 723 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 723 C spray paint made of?

To make spray paint matched to Pantone PMS 723 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 723 C?
The Pantone PMS 723 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 723 C?
The need for primer for Pantone PMS 723 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 723 C to a different color from another paint company?

While MyPerfectColor can provide PMS 723 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.