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Pantone™ PMS 720 C

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PMS 720 C is part of the Pantone PMS (Pantone Matching System) collection, which is a standardized color reference system used globally for consistent reproduction in branding, display fabrication, and industrial design. The color projects an understated, earthy, and stable vibe with a neutral to warm appearance. It is practical, visually approachable, and commonly used for applications requiring a color that suggests reliability without being overly bold or saturated.

PMS 720 C appears as a light to mid-light tan with an LRV of 60.3, indicating moderately high light reflectance. The color exhibits a warm tendency while remaining relatively neutral, making it versatile for both corporate and natural-themed projects. PMS 720 C has moderate chroma, delivering color presence without high saturation. The undertone is subtly peach-beige, offering a soft and organic feel. This color is less sensitive to finish variation but demonstrates enhanced warmth in gloss or sheen finishes.

PMS 720 C works well in branded environments, displays, and product prototypes where a visually stable, approachable tan is required. It is reliable under different lighting conditions, though warmer lighting will amplify its earthy undertone. Surfaces should be well-prepared for uniformity, as irregular application may reveal slight shifts in undertone. Compared to other tan or beige PMS colors, PMS 720 C is less yellow and more muted, providing a grounded presence without reading as overtly warm or cool.

Similar colors:
PMS 721 C – Slightly lighter and more yellow-beige, resulting in a warmer and brighter appearance.

PMS 729 C – Lighter and less saturated, providing a softer, less pronounced tan impression.

PMS 465 C – Slightly darker and earthier, with a more pronounced brown undertone.

PMS 728 C – Cooler and more muted, with less of the peach-beige warmth of PMS 720 C.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 720 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 720 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 720 C color based on Pantone color publications. The PMS 720 C color shown on this website are computer video simulations of the PANTONE PMS 720 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 720 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 720 C

Why does it matter that PMS 720 C is matched by an authorized Pantone licensee?

Pantone PMS 720 C is a standardized color reference used for brand consistency across materials. Ordering PMS 720 C from an authorized Pantone licensee like MyPerfectColor ensures your paint is matched against the official color standard, supporting visual accuracy and brand integrity. This reduces the risk of off-standard color reproduction that can result from unlicensed sources.

What is the typical production lead time for paint matched to Pantone PMS 720 C?

Paint matched to PMS 720 C is made to order for each request. Lead time depends on the type of paint format you choose and current production volume, but most orders ship within a few business days. Always plan additional time for large projects or custom requirements.

How is Pantone PMS 720 C used in prototypes and concept models?

PMS 720 C is often specified for prototypes and concept models to ensure visual brand alignment before full production. Using matched paint for PMS 720 C helps teams assess the real-world appearance under actual lighting and on intended materials. Smaller formats like spray paint, paint pens, or brush-in-cap bottles allow for convenient evaluation and fast adjustments, supporting iterative design decisions.

When should I order a sample of PMS 720 C before full production?

Sampling PMS 720 C is recommended for high-visibility brand installations, larger runs, or if your project involves challenging lighting or varied substrates. Testing a sample helps confirm the color appearance meets your standards before committing to full-scale production, reducing risk for brand-critical applications.

How quickly will I receive my paint matched to Pantone PMS 720 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 720 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 720 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 720 C?
Many types of paint are available for Pantone PMS 720 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 720 C spray paint made of?

To make spray paint matched to Pantone PMS 720 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 720 C?
The Pantone PMS 720 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 720 C?
The need for primer for Pantone PMS 720 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 720 C to a different color from another paint company?

While MyPerfectColor can provide PMS 720 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.