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Pantone™ PMS 681 C
Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.
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PMS 681 C from the Pantone PMS collection is a visibly saturated, cool-toned purple often characterized as clean, contemporary, and assertive, with a technical edge. It exhibits a subtle muted quality that prevents the color from appearing overly vibrant or childlike, making it useful for sophisticated branding and professional displays.
PMS 681 C shows moderate darkness, aligning with its LRV of 24.92. The color has a cool visual temperature, leaning more toward blue-violet than red-violet. PMS 681 C is moderately saturated, offering noticeable chroma without appearing excessively vivid. It demonstrates blue undertones, resulting in a less warm, more restrained purple. The color can show finish sensitivity; gloss or high-sheen applications may increase perceived depth and saturation.
PMS 681 C is often specified for brand environments where controlled, muted purple is required for accent walls, display elements, or identity signage. The color is frequently used in corporate exhibit components and prototype models to represent brand or product lines with technical or forward-looking themes.
PMS 681 C works well as an accent or primary color in visual brand systems that require a clear, recognizable purple without excessive vibrancy. Evaluate the color under final site lighting, as cooler undertones can become more pronounced in daylight or under high-CRI artificial lighting. When used on textured or uneven surfaces, be attentive to finish selection to maintain color uniformity and visual effect, as sheen strongly influences the balance between depth and chroma. Compared to other purples from the Pantone PMS range, PMS 681 C appears less neutral and offers a more modern, blue-inflected aspect.
Similar colors:
PMS 266 C: More chromatic and deeper, creating a stronger visual impact than PMS 681 C.
PMS 2725 C: Lighter and softer, with less visual weight and a slightly more lavender appearance.
PMS 2096 C: Cooler and slightly more subdued, shifting further toward a blue appearance.
Product Data
About Pantone and MyPerfectColor
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 681 C color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 681 C color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 681 C color based on Pantone color publications. The PMS 681 C color shown on this website are computer video simulations of the PANTONE PMS 681 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 681 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.
Frequently Asked Questions About Pantone™ PMS 681 C
Can I use PMS 681 C as a direct cross-reference to another paint brand's color?
PMS 681 C is a specific Pantone Matching System color and is not an exact match to colors found in other paint company palettes. Each paint brand creates its own unique color collections, and cross-references are not precise, especially for vivid and saturated hues like PMS 681 C. To ensure brand consistency and avoid acceptance issues, specify PMS 681 C by its Pantone code and order from a supplier authorized to reproduce it accurately.
How long will it take to receive paint matched to PMS 681 C?
Transit time for paint matched to PMS 681 C depends on your location and the shipping method you choose at checkout. Delivery times can vary, so it is important to plan ahead if you need PMS 681 C for a brand launch or installation deadline. Account for both production time and shipment duration, and allow for possible delays to ensure your project stays on schedule.
Why is it important to use a licensed reproduction of PMS 681 C?
PMS 681 C is a licensed Pantone color standard. Choosing a supplier authorized to reproduce Pantone PMS colors ensures you receive a paint match that is traceable to the Pantone standard, supporting brand consistency for displays, environments, or prototypes. Using non-licensed or generic equivalents carries the risk of visible color differences and non-compliance with brand requirements.
Should I order a sample of PMS 681 C before producing branding components?
For branding, display, or marketing environments using PMS 681 C, it is best practice to order a sample and review it on the actual substrate in final site lighting before full production. This approach supports accurate visual approval, helps confirm finish and sheen impact, and can prevent issues with brand acceptance during installation or review processes.
How quickly will I receive my paint matched to Pantone PMS 681 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 681 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 681 C for touch up?
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
How do I buy paint in the Pantone PMS 681 C?
Many types of paint are available for Pantone PMS 681 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 681 C spray paint made of?
To make spray paint matched to Pantone PMS 681 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 681 C?
The Pantone PMS 681 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 681 C?
The need for primer for Pantone PMS 681 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 681 C to a different color from another paint company?
While MyPerfectColor can provide PMS 681 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.
Color details
LRV: 24.92%
Color properties
Color Type:
Standard
Hide:
Standard
Match Source:
Brochure/swatch book
Match Type:
Physical match
Textured:
No
Source on hand:
Yes
Color Category:
Standard
