Looking for color by Hex, RGB, CMYK, or Lab?

Pantone™ PMS 673 C

Color Image

Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.

Fast Shipping

70% of Orders Ship within 3 Business Days.

Ready to purchase? Select your options in the 4 steps below.

Step 1: Select Paint Type / Application

PMS 673 C is part of the Pantone Matching System (PMS) collection, widely used for standardized brand specification and communication across materials. The color has a noticeably cool and energetic character, with a modern and approachable visual vibe. It presents as light, bright, and moderately saturated, offering a clear hue without appearing overly soft or muted.

Pantone® PMS 673 C . Paint And Spray Paint. MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone Matching System colors in spray paint and other paints.

- PMS 673 C appears as a light violet with moderate light reflectance (LRV 36.63).
- The color is cool in temperature, showing a clear purple/pink bias.
- It displays moderate chroma and visual saturation, maintaining clarity without being overly vibrant.
- PMS 673 C has subtle red undertones, giving it a gentle magenta orientation.
- The appearance of this color is sensitive to finish and lighting; higher-gloss finishes will intensify its vibrancy and depth.
- Changes in ambient lighting may shift the perceived warmth or brightness, so it should be evaluated on-site.

PMS 673 C is most effective when employed in settings requiring brand consistency and visual distinction, such as signage, display environments, or prototype elements that specify Pantone standards. Due to its lightness and moderate saturation, it reads clearly against dark backgrounds but may lose clarity against light surfaces. The color’s appearance can shift with finish type and lighting conditions; sampling in situ is recommended. Unlike deeper violets, PMS 673 C has a gentle presence and responds strongly to both glossy and matte treatments, with gloss increasing brightness and matte finishes muting its energetic qualities.

Similar colors:

  • PMS 672 C: Lighter and more delicate, with less chromatic intensity.
  • PMS 674 C: Deeper and slightly more saturated, resulting in a stronger and bolder look.
  • PMS 7437 C: More muted and closer to a lavender gray, appearing cooler and softer than PMS 673 C.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 673 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 673 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 673 C color based on Pantone color publications. The PMS 673 C color shown on this website are computer video simulations of the PANTONE PMS 673 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 673 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 673 C

What is the difference between the Pantone name and code for PMS 673 C, and how do I order accurately?

Pantone color specifications use both a color name and a code, but the code is what ensures ordering accuracy. For PMS 673 C, the 'PMS' stands for Pantone Matching System, '673' is the specific color number, and the 'C' suffix indicates the coated (glossy) reference. When ordering, always use the complete code 'PMS 673 C' to avoid confusion with similar numbers or finish types. Relying on the code rather than just the name helps ensure you receive the intended color standard for your project.

When should I sample PMS 673 C before using it in a project?

Sampling PMS 673 C is recommended for any high-visibility brand application or where exact visual results are required. This includes permanent installations, large displays, or projects where lighting conditions may alter the color appearance. Because the perceived look of PMS 673 C can change depending on substrate, finish, and lighting, sampling lets you verify accuracy and consistency before proceeding with full production.

Can PMS 673 C be used to touch up or repair existing coatings?

PMS 673 C is not recommended as a touch-up solution for existing products or finishes. Pantone standards like PMS 673 C define only the target color on specified print samples and do not account for variables such as substrate, sheen, or coating type. Because of this, matching an existing finish for touch-up purposes is unlikely to yield an indistinguishable result, and a Pantone PMS reference should not be used as a substitute for exact repair matching.

How do undercoats and multiple coats affect coverage when using PMS 673 C?

PMS 673 C is a light, moderately saturated violet that may require extra attention for uniform coverage, especially over contrasting or dark surfaces. Using an appropriate undercoat, such as a white or light base, can improve the coverage and visual consistency of PMS 673 C. Plan for the possibility of applying multiple coats to achieve full color depth and uniformity, particularly for brand-facing projects where accuracy and impact are important.

How quickly will I receive my paint matched to Pantone PMS 673 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 673 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 673 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 673 C?
Many types of paint are available for Pantone PMS 673 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 673 C spray paint made of?

To make spray paint matched to Pantone PMS 673 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 673 C?
The Pantone PMS 673 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 673 C?
The need for primer for Pantone PMS 673 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 673 C to a different color from another paint company?

While MyPerfectColor can provide PMS 673 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.