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70% of Orders Ship within 3 Business Days.
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PMS 668 C is part of the Pantone PMS collection, widely used for standardized color communication in marketing, display fabrication, and industrial design. This color presents a deep, professional vibe that is rich, assertive, and technical, with a sophisticated and cool appearance. The measured Light Reflectance Value (LRV) of 9.01 positions this color as notably dark. Its cool orientation and pronounced saturation ensure it stands out where consistent color reproduction across materials is required.
PMS 668 C exhibits a low lightness level, with an LRV of 9.01, placing it in the dark range. The color displays a distinctly cool temperature due to its elevated hue angle rooted in the violet spectrum. PMS 668 C is strongly saturated, giving it a vivid and unmistakable presence among standard brand colors. The color has blue-violet undertones, contributing to its cool and technical feel. PMS 668 C may present finish sensitivity; gloss or matte finishes can significantly change its perceived depth and chroma.
PMS 668 C is selected when a deep, cool purple is required for brand or display purposes where visual consistency is critical. In application, this color can appear even darker in low-light environments. Highly saturated purples like PMS 668 C may require additional coats for uniform, opaque coverage, particularly over lighter substrates. The appearance varies significantly under different lighting conditions and finishes, so it is essential to evaluate the final result using real samples on the intended surface. Compared to other deep purples, PMS 668 C maintains cooler undertones and offers more visual clarity, which supports readability and prominence in branding contexts.
Similar colors:
PMS 2613 C offers a similar depth of color but appears slightly cooler and deeper due to a greater emphasis on blue undertones.
PMS 266 C is lighter and more chromatic, giving a brighter, more vivid impression with less visual weight.
PMS 5265 C is a more muted, less saturated violet, appearing darker and more subdued in application.
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 668 C color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 668 C color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 668 C color based on Pantone color publications. The PMS 668 C color shown on this website are computer video simulations of the PANTONE PMS 668 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 668 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

PMS 668 C is formulated to target the standard shown in a Pantone book, but several factors can cause visible differences. The Pantone book serves as a print reference on specific paper and lighting. When paint is applied to a material, the finish (such as gloss or matte) and the surface type can change how PMS 668 C appears. For brand-critical projects, always test a sample of PMS 668 C on the actual substrate in the intended finish and environment to confirm acceptance before full production.
For PMS 668 C, select an interior paint if your branding or display project will remain indoors, as these products are made for controlled environments and are easier to apply. For outdoor projects or displays exposed to weather or sunlight, choose an exterior paint format to maximize color stability and durability. Always specify the intended use when ordering PMS 668 C to get the most suitable product.
PMS 668 C is defined by Pantone standards and does not have a direct, reliable equivalent in other paint brand collections. Other brands develop their own palettes, and highly saturated colors like PMS 668 C are especially difficult to match using non-Pantone formulas. For projects requiring brand accuracy, do not substitute another brand's color code for PMS 668 C. Always specify PMS 668 C directly when color consistency is important.
PMS 668 C can be ordered as custom spray paint, paint pens, brush-in-cap bottles, and other coatings suitable for brand and display applications. Choose spray paint for efficient coverage on exhibits or signs, paint pens for detailed touch on prototypes or small elements, and brush-in-cap bottles for sampling or small area production work. Select the format that fits your application method and project scale for best results.
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
To make spray paint matched to Pantone PMS 668 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
While MyPerfectColor can provide PMS 668 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.