70% of Orders Ship within 3 Business Days.
Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.
70% of Orders Ship within 3 Business Days.
Ready to purchase? Select your options in the 4 steps below.
PMS 523 C is part of the Pantone PMS system, a widely used color matching standard in branding, packaging, and display fabrication. This color presents as a muted, medium-light lavender with a gentle and subdued appearance. The vibe is calm, understated, contemporary, and distinctly professional, making it suitable for applications requiring a cooler-toned soft purple that is visually consistent across materials.
PMS 523 C appears as a medium-light color, with a Light Reflectance Value (LRV) of 49.89. This color has a cool tendency, owing to its placement in the purple family and a hue angle around the 315° region. The color displays moderate saturation, providing a noticeable yet restrained presence. It exhibits a subtle, bluish undertone, moving it closer to a cool lavender rather than a warm mauve. PMS 523 C’s appearance may be sensitive to finish, with glossier finishes amplifying depth and soft finishes emphasizing its muted nature.
PMS 523 C is often specified in brand palettes seeking a distinctive yet non-dominating lavender accent. It is commonly used for signage, retail branding components, and display systems where a recognizable but understated purple is desired.
PMS 523 C works well in environments and brand contexts that benefit from a restrained purple with cool undertones. It maintains stability across a range of lighting, but shifts cooler under daylight or high-CRI sources. When selecting finishes, note that higher gloss may cause the color to appear deeper and more vibrant, while matte finishes accentuate its subtlety. Compared to other purples, PMS 523 C delivers a lower-key visual signature, reducing the risk of visual fatigue or color clash in multi-color branding schemes.
Similar colors:
PMS 524 C: Slightly lighter and less saturated, with a more pastel appearance.
PMS 522 C: A bit darker and more chromatic, imparting a stronger purple impression.
PMS 7444 C: Cooler and bluer in tone, with a more neutral, less lavender character.
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 523 C color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 523 C color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 523 C color based on Pantone color publications. The PMS 523 C color shown on this website are computer video simulations of the PANTONE PMS 523 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 523 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone PMS 523 C is not recommended as a touch-up specification for existing products or coatings. The Pantone PMS system provides a color target but does not define critical factors like sheen, texture, or substrate. Touch-up situations require a close match to the original coating's appearance and material. Because Pantone references do not account for these variables, matching PMS 523 C exactly on an existing finish is unlikely. For brand-facing or new projects, PMS 523 C is suitable, but do not use it as a proxy for repairing or touching up prior work.
Plastics and other low-surface-energy materials vary widely in how well they accept paint, even when matched to PMS 523 C. Many plastics require special surface preparation, including cleaning and scuffing, and often a specific adhesion-promoting primer. For critical projects or production runs, always test PMS 523 C paint on a sample of your actual plastic substrate before full application. This reduces the risk of adhesion problems or color inconsistency due to substrate differences.
PMS 523 C is a muted, medium-light purple that may require more than one coat for uniform coverage, especially over contrasting or dark colors. Pantone colors with moderate to high saturation often have lower hide, and achieving the correct visual appearance can depend on using the recommended primer and applying additional coats. For best results, plan for at least two coats and check coverage after the first application to meet your quality standards.
Before applying PMS 523 C matched paint to metal or powder-coated parts, clean and scuff the surface to promote adhesion. The gloss and texture of the underlying material can influence how PMS 523 C appears, with glossier finishes intensifying color depth and matte surfaces making it look more subdued. For brand-critical applications, test a sample panel to confirm that the finish and color meet expectations under the intended lighting and application conditions.
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
To make spray paint matched to Pantone PMS 523 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
While MyPerfectColor can provide PMS 523 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.