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PMS 320 C is part of the Pantone Matching System (PMS), a global color communication standard. The color presents a saturated, medium-dark cyan-turquoise with a distinctly cool, vivid appearance. Its vibe is technical, energetic, contemporary, and assertive, with a memorably clean and modern profile often seen in identity and marketing contexts.

PMS 320 C displays a moderately dark appearance, with a LRV of 28.44. The color reads distinctly cool, falling within the blue-green range. PMS 320 C is highly saturated, delivering strong visual presence and chromatic intensity. The color features a cyan undertone, evident in both daylight and artificial lighting. Finish choice notably affects PMS 320 C: higher gloss enhances vibrancy, while matte finishes appear slightly more subdued.

PMS 320 C is commonly specified for high-visibility branding, trade show graphics, and corporate identity signage.

PMS 320 C is specified when a highly visible, cool-toned blue-green is required. It works well in corporate, retail, and event settings where brand distinction and color consistency are important. The color’s saturation can emphasize surface imperfections and may require attentive surface prep for smooth results. Coverage can be variable on porous substrates due to its vividness, so plan for additional coats if uniformity is critical. Compared to similar colors, PMS 320 C tends to appear cooler and more chromatic, increasing its impact in environments with neutral or gray surroundings.

This Pantone PMS color is defined by the Pantone Matching System standard. Evaluate the color using a physical Pantone reference and a real paint sample in the intended lighting and finish. Paint appearance varies by finish and lighting.

- The following examples reflect commonly cited branding associations and are based on publicly referenced design usage; they are illustrative, not exhaustive or exclusive. - PMS 320 C is widely cited as a primary brand color for Southwest Airlines. - The color has been commonly referenced in event and environmental branding for technology and healthcare sectors seeking a contemporary, distinctive teal.

Similar colors:
PMS 321 C: Slightly darker and deeper, with a stronger teal presence.

PMS 312 C: Noticeably lighter and less saturated, leaning more toward an aqua blue.

PMS 3262 C: A more chromatic cyan, reading brighter and closer to turquoise than PMS 320 C.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 320 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 320 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 320 C color based on Pantone color publications. The PMS 320 C color shown on this website are computer video simulations of the PANTONE PMS 320 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 320 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 320 C

What should I consider when using PMS 320 C in a pop-up or retail environment?

When using PMS 320 C in pop-up or retail settings, evaluate the color in the actual lighting where it will be installed. Saturated colors like PMS 320 C can appear different depending on lighting and finish. Sampling a real paint swatch on your surface is strongly recommended to confirm appearance. Consider durability based on expected traffic and surface wear, and choose a finish that balances visual vibrancy and scuff resistance. Plan for extra coats if applying PMS 320 C on porous or uneven substrates, as vivid shades may need more coverage for a uniform result.

When is it correct to order PMS 320 C as a standard Pantone color match?

Ordering PMS 320 C as a standard Pantone match is appropriate for most marketing displays, exhibit graphics, prototypes, and branded event installations where the Pantone PMS reference is the specified color target. This approach works well when brand guidelines specify PMS 320 C for visual consistency and when the primary goal is brand alignment rather than matching an existing object. For highly critical projects, a physical sample on your substrate should still be reviewed under actual site lighting before full production.

How will PMS 320 C paint compare to the color in a Pantone book?

PMS 320 C in paint may look different from a Pantone book reference. Pantone books are printed on paper with a specific gloss, while your project may use a different finish, substrate, or lighting. High-gloss coatings tend to enhance vibrancy, while matte finishes appear more subdued. Always evaluate PMS 320 C with both the Pantone reference and a paint sample on the intended material in final lighting. This helps set accurate expectations and supports informed approval decisions before full application.

What are key preparation steps when applying PMS 320 C to metal or powder-coated parts?

Before applying PMS 320 C to metal or powder-coated parts, thoroughly clean and scuff the surface to promote adhesion. The color and gloss of existing coatings can affect the final appearance of PMS 320 C, especially with such a saturated and cool-toned shade. It is best to test a sample of PMS 320 C on the actual substrate and finish, then review in your project lighting. This ensures reliable color evaluation and helps avoid surprises before completing the full installation.

How quickly will I receive my paint matched to Pantone PMS 320 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 320 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 320 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 320 C?
Many types of paint are available for Pantone PMS 320 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 320 C spray paint made of?

To make spray paint matched to Pantone PMS 320 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 320 C?
The Pantone PMS 320 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 320 C?
The need for primer for Pantone PMS 320 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 320 C to a different color from another paint company?

While MyPerfectColor can provide PMS 320 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.