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PMS 304 C is part of the Pantone PMS color collection, a key standard in branding, design, and marketing for ensuring color consistency across various media. The vibe of PMS 304 C can be described as clean, fresh, technical, and visually approachable while maintaining a distinctly modern appearance due to its brightness and light cyan cast.

PMS 304 C appears light in value, with strong visual brightness (LRV of 64.07). The color presents a cool undertone with a noticeable blue and green presence, reading as a light cyan overall. PMS 304 C exhibits moderate chroma, giving it enough saturation to remain visually distinct and recognizable without appearing overly bold or intense. The undertone can shift slightly between blue and green depending on lighting conditions and materials, influencing perceived warmth/coolness. Perception can be influenced by finish selection; glossier surfaces may accentuate the apparent saturation and coolness, while matte may soften the effect.

PMS 304 C is often specified in brand identity systems that require a light, fresh blue-green, especially in technology, health, and travel sectors. The color is used in display fabrication for signage, retail displays, and event environments where a clean, approachable background or signal color is needed.

PMS 304 C is specified when a project requires a distinct, light cyan that remains crisp and legible across surfaces and under variable lighting. It performs well as a backdrop or accent in marketing and brand-centric environments. When using PMS 304 C, consider that its lightness and cool undertone may be influenced by both the substrate and chosen finish—gloss can increase perceived vividness, while matte may lend a softer look. Compared to other cyan or pale blue-greens, PMS 304 C maintains clarity without veering into over-saturation or visual heaviness, but care should be taken to evaluate the color in situ to ensure target consistency.

This Pantone PMS color is defined by the Pantone Matching System standard. Evaluate the color using a physical Pantone reference and a real paint sample in the intended lighting and finish. Paint appearance varies by finish and lighting.

Similar colors:
PMS 305 C is similar but lighter and contains a touch more blue, producing a cooler and airier effect.

PMS 290 C is slightly lighter and less chromatic, yielding a softer, more muted blue appearance.

PMS 637 C is deeper and more saturated, reading as a stronger, more chromatic cyan compared to PMS 304 C.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 304 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 304 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 304 C color based on Pantone color publications. The PMS 304 C color shown on this website are computer video simulations of the PANTONE PMS 304 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 304 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 304 C

How can I maintain consistency when reordering paint matched to Pantone PMS 304 C?

To achieve the most consistent results when reordering Pantone PMS 304 C paint, always order the same product type and sheen as your original order. Use the same Pantone reference as your visual standard and approve color samples under the intended lighting and finish before each run. Paint appearance may shift with different finishes or materials, so keeping these factors consistent helps maintain visual alignment for branding and display applications. If your application is especially critical, physically compare new paint with your approved sample to catch any subtle differences before use.

What is the typical lead time for paint matched to Pantone PMS 304 C?

PMS 304 C paint is made to order to ensure accuracy to the Pantone standard. Lead time usually depends on the type of product selected and current production volume. Most orders ship within a few business days, but lead times can vary for larger volumes or specialty formats. If you are working against a fixed installation or marketing schedule, contact us early in your planning to confirm availability and production timing for PMS 304 C in your desired format.

Why is it important that PMS 304 C paint is reproduced under Pantone license?

Pantone PMS 304 C is a standardized color reference, and accurate reproduction depends on following Pantone's specifications. Using a licensed provider like MyPerfectColor ensures the paint is formulated and checked to match Pantone standards, supporting brand consistency for marketing and display projects. If unlicensed or unofficial formulas are used, the painted results may not align with Pantone PMS 304 C, increasing the risk of brand inconsistency across materials and projects.

When is it appropriate to order a standard match for Pantone PMS 304 C?

Ordering a standard Pantone PMS 304 C match is recommended for branding, display, exhibit, and prototyping applications where the Pantone PMS reference is the required visual target. This approach works well for signs, event graphics, and concept models where the goal is to align visually with brand standards rather than matching a specific manufactured part or finish. If your project needs approval to a formal brand standard, ordering a standard match to PMS 304 C provides a practical starting point for visual verification.

How quickly will I receive my paint matched to Pantone PMS 304 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 304 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 304 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 304 C?
Many types of paint are available for Pantone PMS 304 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 304 C spray paint made of?

To make spray paint matched to Pantone PMS 304 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 304 C?
The Pantone PMS 304 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 304 C?
The need for primer for Pantone PMS 304 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 304 C to a different color from another paint company?

While MyPerfectColor can provide PMS 304 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.