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PMS 2736 C is a member of the Pantone Matching System (PMS) collection, recognized across branding, marketing, and display fabrication contexts. This color presents as a rich, intense blue-violet with a cool orientation and visually compelling depth. Its appearance is vivid, assertive, and modern, contributing strongly to environments where brand identity and differentiation are important.
PMS 2736 C appears as a very dark blue-violet with noticeable depth. The color has a cool, distinctly blue-leaning character. PMS 2736 C is highly saturated, resulting in prominent and assertive visual impact. It carries a slight violet undertone, which enhances its vibrancy and distinction among other blues. The color is sensitive to gloss and finish; higher glosses may intensify saturation while matte finishes may mute it. Its measured LRV of 4.1 indicates it is low in reflectance and will generally appear quite dark on large surfaces.
PMS 2736 C is frequently specified for trade show graphics, high-impact retail display components, and branded fixtures demanding a bold blue accent. The color is often utilized in branded environments where a visually striking and non-neutral blue is required.
PMS 2736 C works effectively in applications requiring a deep, prominent blue-violet that stands apart from corporate blues or standard navy hues. Evaluate finish options carefully, as high-gloss treatments will accentuate color intensity and saturation. Lighting has a strong influence on perceived hue; in cool or indirect lighting, the blue tone will be more dominant, while warmer lighting may bring out subtle violet notes. This color generally exhibits lower hide due to its chromatic intensity, potentially requiring additional coats for uniform coverage compared to less saturated paints. When using PMS 2736 C, ensure careful surface preparation and apply a suitable primer to optimize appearance and durability.
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MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 2736 C color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 2736 C color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 2736 C color based on Pantone color publications. The PMS 2736 C color shown on this website are computer video simulations of the PANTONE PMS 2736 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 2736 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

For consistent PMS 2736 C results across reorders, always use the same product type, sheen, and application method. Specify PMS 2736 C as your brand target for every order, and keep finish selection consistent since gloss and texture can noticeably affect how this blue-violet appears. If you approved a sample or first batch, use that as your reference for later runs. Changing formats, surface prep, or approval standards can lead to visible differences and impact brand consistency. This approach helps maintain uniformity for branding, display, or marketing use cases.
PMS 2736 C is available as custom spray paint, paint pens, brush-in-cap bottles, and select coatings like epoxy, urethane, and interior or exterior housepaint. Select a format based on your application needs: spray paint is suitable for even coverage on large or three-dimensional surfaces, while brush-in-cap bottles and paint pens are practical for detail work or prototypes. Choose the appropriate product type and sheen to match your brand requirements and intended use environment. Confirm compatibility with your substrate before ordering for best results.
PMS 2736 C is highly saturated and has a low light reflectance value, which means it usually requires more coats to achieve full, uniform coverage compared to less intense colors. Planning for extra coats is common with vivid blue-violets like PMS 2736 C. Using a primer in a similar or neutral shade can improve hide and help achieve the desired finish with fewer coats, supporting a more consistent brand look. Proper surface preparation and priming are important for both appearance and durability, especially on high-impact brand displays or marketing installations.
For retail and pop-up environments, PMS 2736 C offers strong brand presence but is sensitive to lighting and finish. Always evaluate a sample on your actual substrate and under the installed lighting to see how the blue-violet is perceived. Choose a product format and sheen that balance durability with your desired visual effect. High-gloss finishes can intensify the color, while matte may mute it. For high-traffic or temporary installations, durability of the coating and ease of touch-up may also be important factors to discuss with your installer before proceeding at scale.
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
To make spray paint matched to Pantone PMS 2736 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
While MyPerfectColor can provide PMS 2736 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.