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PMS 194 C is part of the Pantone PMS (Pantone Matching System) collection, widely used where precise color communication is required for branding, marketing, and display fabrication. This color conveys a deep, strong, professional, and authoritative vibe with a muted, mature character. The low LRV (8.5) places it firmly within the dark color range, making it visually prominent on lighter backgrounds. Its undertone leans slightly towards a muted, cool red rather than a bright or orange-influenced hue.
PMS 194 C is dark in appearance, as indicated by its LRV of 8.5. The color has a cool undertone, positioned away from warm, orangey reds. It displays high saturation, appearing rich and bold rather than muted or pastel. PMS 194 C is less sensitive to finish than many bright reds; however, higher-gloss finishes may slightly increase perceived saturation and depth. The hue is interpreted as a balanced, slightly bluish red rather than a scarlet or brick tone.
PMS 194 C is commonly chosen when a brand requires a deep red that is easily distinguishable from standard reds and is less likely to be mistaken for safety or warning colors. It works well against light-colored substrates and provides strong visual contrast. When evaluating this color for paint, assess its appearance under the intended lighting and finish, as darker reds may shift subtly in hue or depth. Multiple coats may be necessary for uniform coverage on porous or high-contrast surfaces. Compared to similar reds, PMS 194 C will generally read as more restrained, cooler, and more understated in saturated palettes.
Similar colors:
PMS 201 C – Slightly lighter and warmer, showing more evident burgundy and brown undertones.
PMS 202 C – Comparable in darkness but slightly more chromatic and with a subtle shift towards a more vivid red.
PMS 188 C – Darker and deeper, containing additional brown for a more muted and earthy appearance.
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 194 C color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 194 C color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 194 C color based on Pantone color publications. The PMS 194 C color shown on this website are computer video simulations of the PANTONE PMS 194 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 194 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

To align prototypes or concept models with brand standards using Pantone PMS 194 C, select a paint format that matches your material and scale, such as spray paint for even coverage or a brush-in-cap bottle for detail work. Evaluate the color appearance after applying and allow it to fully dry or cure before judgment, as PMS 194 C is a deep, saturated red and its final look may shift as it dries. Test on your actual prototype substrate under the intended lighting to confirm visual alignment. This helps ensure that your model accurately reflects the intended brand color before moving to final production or review.
For best results with Pantone PMS 194 C matched paint, start by making sure the surface is clean and free of any dust, oils, or debris. Degrease the area if residue is present, and lightly scuff glossy or slick substrates to promote adhesion where appropriate. Before full application, do a small test spot with PMS 194 C to check color appearance and adhesion on your actual surface. Allow the test area to dry fully before assessing. Thorough prep supports even coverage, especially for this deep, saturated red, which may need more than one coat for uniform color.
When comparing Pantone PMS 194 C paint samples for brand approval, ensure that all samples are applied to the same type of substrate and have the same finish. Use consistent lighting that matches the intended display environment. Allow all samples to dry or cure fully, as PMS 194 C is a dark, saturated color that may change slightly as it dries. Reviewing under the same conditions each time helps you judge whether the result aligns with brand expectations and minimizes the risk of approval errors.
If you need Pantone PMS 194 C paint urgently for a marketing deadline, you can select an expedited production option at checkout. Actual lead time will depend on your format choice and order specifics. For critical deadlines, contact MyPerfectColor in advance to confirm if your timing can be met. Advance communication is the best way to ensure PMS 194 C will be ready when you need it for your branding or display project.
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
To make spray paint matched to Pantone PMS 194 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
While MyPerfectColor can provide PMS 194 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.