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Match of Behr™ 740A-1 Downy Fluff *

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Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.

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A match of Behr 740A-1 Downy Fluff is a very light off-white with a soft warm cast. It reads as quiet and low-chroma rather than crisp, with a slight cream-beige undertone that keeps it from looking stark or blue-white.

MyPerfectColor custom spray paint matched to the selected brand color can be useful on PVC pipe, vent covers, switch plates, access panels, shelf brackets, railings, mailboxes, speaker grilles, and small hardware pieces. Because the color is restrained and light, it can also work on painted trim parts, appliance panels, frames, and other removable components where a subdued off-white finish is needed on a sprayable surface.

Very light colors like this can show substrate color, scuffs, or uneven coverage more readily than deeper shades, especially over darker or patchy surfaces. A uniform base and steady film build can help the color read more evenly, and the final sheen can shift how warm or clean the off-white appears. On rough or glossy parts, surface texture may remain visible through the finish.

Similar colors:

750A-1 Chalk
720A-1 Phantom Mist
PPL-53 Soft Violet

Product Data

About BEHR Paint

BEHR is a dynamic company that actively embraces quality and innovation to bring the paint industry the very best products and services. Their bold entrepreneurial spirit and commitment to integrity and to doing the right thing has been the cornerstone of their success since 1947. BEHR enjoys great brand presence and a reputation for unparalleled quality, innovation, value and performance. People know and love the BEHR brand.

Matching BEHR Paint Colors

MyPerfectColor is able match all of the BEHR paint colors so you can find and enjoy the colors you love. MyPerfectColor uses its expert capabilities to recreate the original BEHR color by matching the original BEHR color books and swatches. MyPerfectColor is not using BEHR paint.

The colors shown on this website are computer video simulations of the BEHR Color and may not match BEHR Color standards. Refer to BEHR Publications to obtain the accurate color. Please know that MyPerfectColor is matching the original BEHR color. If you intend to touch up paint that has been on your walls for years, know that your color has undoubtedly changed from the original due to exposure to light and age and the new paint may not match. You will achieve best results by re-coating the entire surface.

If you need more assistance, please feel free to contact us and one of our expert staff would be happy to help.

Frequently Asked Questions About Match of Behr™ 740A-1 Downy Fluff *

How much Behr 740A-1 Downy Fluff custom-matched paint do I need for my project?

Coverage depends on the size of the item or surface, the texture, how much hiding power you need, how you apply the paint, and whether you need more than one coat. A typical can of spray paint covers about 20 square feet with one coat. Other MyPerfectColor paint formats typically cover about 400 to 600 square feet.

If you are coating a darker or uneven surface with a match of Behr 740A-1 Downy Fluff, plan for the possibility of extra coats. For the most accurate order, measure the surface you are actually painting and compare that to the coverage of the format you want to buy.

Can I use Behr 740A-1 Downy Fluff custom spray paint for baskets, frames, or other small items?

Yes. MyPerfectColor custom spray paint matched to Behr 740A-1 Downy Fluff is a practical choice for baskets, frames, shelving, decor pieces, furniture accents, hardware, and other small parts where spray application is easier than brushing.

For these projects, the main decision is whether you want a match of the selected brand color on the object itself. Make sure the item is clean and suitable for spray painting, then apply light coats so the finish builds evenly.

What prep should I do before spraying Behr 740A-1 Downy Fluff on metal or an existing coating?

Clean the surface first so dirt, grease, dust, and other contamination do not interfere with adhesion. If the metal or old coating is glossy, lightly scuff it so the new paint has something to grip. If there is rust, peeling paint, or a failing coating, remove or repair that before painting.

The condition of the old finish can change how a match of Behr 740A-1 Downy Fluff looks after it is sprayed. Gloss, texture, and surface defects often show through more than the color itself, so prep matters as much as the color order.

Will Behr 740A-1 Downy Fluff custom spray paint work on plastic parts?

Plastic varies a lot, so it is important to test the actual part before painting a full project. MyPerfectColor spray paint sticks well to most plastics, but adhesion can still depend on the specific plastic, its surface texture, and how well it was cleaned and prepared.

If you want better adhesion on a difficult plastic or other low-energy surface, use the MyPerfectColor primer for Acrylic Enamel before applying the match of Behr 740A-1 Downy Fluff. A test spray on the real material is the safest way to confirm that the finish is accepting the coating properly.

How should I spray Behr 740A-1 Downy Fluff to get the most even finish?

Use light, even coats instead of one heavy pass. Keep a steady spray distance, overlap each pass slightly, and build the color gradually. Heavy passes can cause runs, uneven sheen, or a muddy-looking color build.

If you are spraying a match of Behr 740A-1 Downy Fluff on a small item or trim piece, a controlled technique matters more than trying to cover everything at once. Let each coat dry according to the product directions before adding the next coat.

How quickly will I receive my paint matched to Behr 740A-1 Downy Fluff?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Behr 740A-1 Downy Fluff depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
What are the RGB, HEX and LRV values for Behr 740A-1 Downy Fluff?
The RGB values for Behr 740A-1 Downy Fluff are 238, 233, 230 and the HEX code is #EEE9E6. The LRV for Behr 740A-1 Downy Fluff is 82.35. The LRV stands for Light Reflectance Value and measures the percentage of light that a color reflects. Learn more about Light Reflectance Values and using RGB and Hex codes for paint.
What paint type is used to make spray paint matched to Behr 740A-1 Downy Fluff? And how many spray cans do I need?

MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint matched to Behr 740A-1 Downy Fluff enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The MyPerfectColor 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge spray paint need as the coverage is highly dependent on how it is applied. Learn more about how spray paint works at MyPerfectColor.

What is the Hue Angle and Chroma for Behr 740A-1 Downy Fluff?
The Hue Angle for Behr 740A-1 Downy Fluff is 63.43 and the chroma is 2.5. The Hue Angle represents the position of a color's hue around a color wheel. The Chromacity represents the intensity of a hue. Learn more about browsing colors by hue.
Does Behr paint color Behr 740A-1 Downy Fluff need primer?
MyPerfectColor doesn't sell Behr paint, but it does match the Behr 740A-1 Downy Fluff and all the other Behr colors in a wide variety of paint types. The need for primer depends on the specific paint and the substrate being painted. The top quality paints these days tend to be self-priming over most surfaces, while paint at the mid to lower grade quality levels will need a separate primer. Most special situations such as bleeding type woods or difficult to adhere surfaces like plastic will often need a specialty primer. Contact MyPerfectColor support if you have specific questions about the best paint to use for your project and whether you need a primer.
How can MyPerfectColor match the Behr 740A-1 Downy Fluff?

MyPerfectColor has an original sample of the Behr 740A-1 Downy Fluff in its color archive. This enables us to make paint and verify that it matches the original.

Please note that if your material is not new then the paint may not work for touch up as your material has aged and is likely different than it was when new. Learn more about our color matching accuracy. If you need a touch up application, send us a part and we can create a touch up solution precisely matching the current color and sheen of your specific materials.

Learn more about our color matching service.

How do I convert Behr 740A-1 Downy Fluff to a different color from another paint company?

While we can provide Behr 740A-1 Downy Fluff in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another brand.

However, under the color image on a color page there is a link that says "Explore Colors". Clicking this link displays colors with similar values and you can look for any colors from the brand you want.

Keep in mind that this just shows similar colors based on the color values we have stored in our database. It doesn't mean it is the same or give any approximation about how close the color is. You can play around with the Hue, Lightness and Chroma sliders to expand the selection.