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Pantone™ PMS 7677 U

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PMS 7677 U is a Pantone Matching System color positioned in the purple range with a subdued, grounded character. It presents a serious and modern visual tone that supports brand-forward applications without appearing bright or playful.

The color has a low lightness with an LRV of 17.43, giving it noticeable depth. It reads as cool-leaning with a magenta-violet bias, moderate saturation, and a subtle gray undertone that softens its overall intensity.

PMS 7677 U performs best in controlled lighting where its depth is clearly visible. As a darker color, it can highlight surface irregularities in glossier finishes, so smooth preparation and even application are important. It is more stable and less visually reactive than brighter purples, though additional coats may be needed for uniform coverage over contrasting surfaces.

The color is commonly specified in brand standards for logos and supporting graphics. It is also used in signage and display elements where a restrained purple presence is required, as well as in marketing environments that favor a professional, controlled look.

Similar colors:

PMS 7676 U: slightly lighter and less muted, with a more open purple appearance.
PMS 7678 U: darker and deeper, with increased visual weight and reduced openness.
PMS 7669 U: more saturated and chromatic, with a clearer violet intensity.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 7677 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 7677 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 7677 U color based on Pantone color publications. The PMS 7677 U color shown on this website are computer video simulations of the PANTONE PMS 7677 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 7677 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 7677 U

How quickly will I receive my paint matched to Pantone PMS 7677 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 7677 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 7677 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 7677 U?
Many types of paint are available for Pantone PMS 7677 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 7677 U spray paint made of?

To make spray paint matched to Pantone PMS 7677 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 7677 U?
The Pantone PMS 7677 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 7677 U?
The need for primer for Pantone PMS 7677 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 7677 U to a different color from another paint company?

While MyPerfectColor can provide PMS 7677 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.