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PMS 2098 U is a Pantone PMS color identified within the Pantone Matching System and commonly specified for brand and marketing environments. It conveys a dramatic, saturated, modern, expressive, and high-impact visual character.

The color appears dark overall, with an LRV of 11.98, and reads as cool-leaning with a magenta-to-purple hue tendency. It shows high saturation and strong chroma, with a subtle blue-violet undertone that can deepen under low lighting.

PMS 2098 U works well when a brand color needs depth and intensity without shifting toward red or blue extremes. Because of its high saturation, it may require additional coats for uniform coverage, and careful priming can help manage contrast and surface absorption.

Similar colors:

PMS 2097 U: slightly lighter and less visually dense, with a more open magenta character.
PMS 2099 U: darker and heavier in appearance, with increased depth and reduced brightness.
PMS 2088 U: more red-leaning and warmer, with less purple influence.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 2098 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 2098 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 2098 U color based on Pantone color publications. The PMS 2098 U color shown on this website are computer video simulations of the PANTONE PMS 2098 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 2098 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 2098 U

What does the 'U' mean in Pantone PMS 2098 U, and does it matter when ordering paint?

Yes, the suffix matters. In Pantone PMS 2098 U, the 'U' identifies the reference series used to define the color target. Pantone codes can exist in different series or suffixes, and they are not interchangeable.

Before ordering, confirm that PMS 2098 U is the exact reference specified in your brand standards or project documentation. Ordering the wrong suffix can result in a noticeable visual difference, even though the base number looks similar.

How should I choose a sheen for Pantone PMS 2098 U paint?

Sheen affects how Pantone PMS 2098 U is perceived once applied. Higher sheen finishes reflect more light and can make the color appear brighter or more saturated, while lower sheen finishes reduce reflections and can make the color appear slightly darker.

When choosing a sheen, consider viewing distance, lighting, and the substrate. For close viewing or strong lighting, sheen differences are more noticeable. If color approval is critical, testing PMS 2098 U in the intended sheen is recommended before committing to production.

What is the best way to compare and approve Pantone PMS 2098 U during color review?

Compare Pantone PMS 2098 U samples under consistent lighting and on the same or equivalent substrate whenever possible. Changes in lighting or material can significantly affect how the color appears.

Allow painted samples to fully dry and cure before final evaluation, as the color can shift slightly during drying. Making approval decisions too early can lead to unexpected differences in the finished application.

Can Pantone PMS 2098 U be used on plastics or low-surface-energy materials?

It can be used, but plastics vary widely in surface characteristics. Some plastics and low-surface-energy materials may require specific primers or adhesion steps for reliable results.

Before full production, test Pantone PMS 2098 U on the actual plastic being used, including any primer or surface preparation. This helps confirm adhesion, appearance, and color acceptance under real conditions.

How quickly will I receive my paint matched to Pantone PMS 2098 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 2098 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 2098 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 2098 U?
Many types of paint are available for Pantone PMS 2098 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 2098 U spray paint made of?

To make spray paint matched to Pantone PMS 2098 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 2098 U?
The Pantone PMS 2098 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 2098 U?
The need for primer for Pantone PMS 2098 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 2098 U to a different color from another paint company?

While MyPerfectColor can provide PMS 2098 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.