Looking for color by Hex, RGB, CMYK, or Lab?

Color Image

Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.

Fast Shipping

70% of Orders Ship within 3 Business Days.

Ready to purchase? Select your options in the 4 steps below.

Step 1: Select Paint Type / Application

Spray, OEM, Bottles and Pens

House and Wall Paint

Epoxy, Urethane, and Colorant Concentrate


PMS 2031 U is a Pantone PMS color identified for consistent brand color communication across vendors and materials. It conveys an energetic, bold, high-impact presence with warm, expressive, and attention-directing qualities.

The color presents a mid-range lightness with an LRV of 31.17. It leans warm with a clear red-orange tendency and shows high saturation and strong chroma, resulting in vivid visual intensity. A subtle orange-red undertone remains apparent under most lighting conditions.

PMS 2031 U works well in controlled brand environments where color accuracy and visual impact are prioritized. Its high saturation can make coverage more demanding, so consistent surface preparation, appropriate priming, and allowance for additional coats can help achieve uniform appearance, especially on high-contrast or porous substrates.

This Pantone PMS color is defined by the Pantone Matching System standard. Evaluate the color using a physical Pantone reference and a real paint sample in the intended lighting and finish. Paint appearance varies by finish and lighting.

Similar colors:

PMS 2030 U: slightly lighter and more open, with less red intensity.
PMS 2032 U: marginally darker and deeper, with increased visual weight.
Pantone 7416 U: warmer and more orange-forward, with reduced red clarity.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 2031 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 2031 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 2031 U color based on Pantone color publications. The PMS 2031 U color shown on this website are computer video simulations of the PANTONE PMS 2031 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 2031 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 2031 U

What should I expect when reordering PMS 2031 U paint for future runs?

PMS 2031 U is a Pantone PMS color standard, not a fixed paint formula. When you reorder, visual consistency depends on keeping the same product type, sheen, and application method as your original order.

To minimize variation, reorder the same paint format and finish, and approve color using the same reference target each time. If your project has tight brand approval requirements, consider ordering a sample or drawdown from the new batch before full production.

How do I choose the right paint type for a PMS 2031 U color match?

PMS 2031 U can be matched into multiple paint types, but the best option depends on your substrate, exposure conditions, and desired finish. Different paint systems can change how saturated and bright the color appears.

If you are unsure which product to order, contact MyPerfectColor with details about where and how the paint will be used. Providing substrate, indoor or outdoor exposure, and sheen goals helps ensure the PMS 2031 U match is produced in the most appropriate paint type.

Does PMS 2031 U require special consideration for coverage and hide?

PMS 2031 U is a relatively saturated Pantone color, which can affect coverage. Bright and saturated Pantone colors often have lower hide compared to neutral or muted tones.

Plan for additional coats to achieve uniform color and appearance, especially over contrasting substrates. Using a compatible primer or ground coat can improve coverage and help the PMS 2031 U color appear more even and consistent.

Can PMS 2031 U paint be expedited if I have a tight deadline?

Expedited production may be available for PMS 2031 U orders and can typically be selected during checkout. Expediting shortens production time but does not eliminate the need for proper color approval.

If your project has a fixed delivery date, contact MyPerfectColor before ordering to confirm current lead times and whether expedited production will meet your deadline.

How quickly will I receive my paint matched to Pantone PMS 2031 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 2031 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 2031 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 2031 U?
Many types of paint are available for Pantone PMS 2031 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 2031 U spray paint made of?

To make spray paint matched to Pantone PMS 2031 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 2031 U?
The Pantone PMS 2031 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 2031 U?
The need for primer for Pantone PMS 2031 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 2031 U to a different color from another paint company?

While MyPerfectColor can provide PMS 2031 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.