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PMS 7688 U is a Pantone PMS color commonly specified for brand, display, and marketing environments. It conveys a restrained, professional blue character with a slight violet bias, reading as confident, composed, modern, and deliberate.

The color appears medium-dark with an LRV of 32.78 and reads distinctly cool. It shows moderate saturation and carries a subtle violet undertone that separates it from more neutral corporate blues.

PMS 7688 U works well in controlled brand environments where lighting and finish are managed to maintain consistent color perception. Darker and cooler than many standard blues, it can appear heavier under low light, so finish choice and surface preparation can influence clarity and uniformity.

Similar colors:

PMS 7687 U: slightly lighter and more open, with less visual weight.
PMS 7689 U: darker and cooler, with increased depth and reduced openness.
PMS 7679 U: more neutral and less violet, with a flatter blue appearance.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 7688 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 7688 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 7688 U color based on Pantone color publications. The PMS 7688 U color shown on this website are computer video simulations of the PANTONE PMS 7688 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 7688 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 7688 U

Does PMS 7688 U require special consideration for coverage and hide?

Yes. PMS 7688 U is a saturated Pantone color, and colors in this range can have lower hide than more neutral tones. This means you may need additional coats to achieve a uniform appearance, especially on light or contrasting substrates.

Plan for proper surface preparation and expect that coverage may vary by substrate and application method. For high-visibility brand work, testing coverage on the actual material before full production helps avoid surprises.

Should I order a sample of PMS 7688 U before a full production run?

For most brand approval workflows, ordering a sample of PMS 7688 U is strongly recommended. A sample allows stakeholders to review the color on the real substrate and under the installed lighting conditions where it will be seen.

This step is especially important for large builds, multi-part displays, or projects that require formal signoff. Sampling reduces the risk of rework if adjustments are needed after visual evaluation.

What does the "U" in PMS 7688 U mean, and why does it matter when ordering?

The "U" in PMS 7688 U indicates a specific Pantone reference context. Pantone codes can include suffixes or series designations, and those details matter when matching to brand standards.

Before ordering, confirm that PMS 7688 U is the exact reference specified in your brand documentation. Using the wrong series or suffix can result in a color that is visually different from what was approved.

How should I choose the right sheen for PMS 7688 U?

Sheen can significantly affect how PMS 7688 U is perceived. Higher sheens tend to increase apparent brightness and saturation, while lower sheens can make the color appear slightly more muted.

When choosing a sheen, consider viewing distance, lighting, and the substrate. For brand-critical applications, evaluating a sample of PMS 7688 U in the intended sheen helps ensure the final appearance meets expectations.

How quickly will I receive my paint matched to Pantone PMS 7688 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 7688 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 7688 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 7688 U?
Many types of paint are available for Pantone PMS 7688 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 7688 U spray paint made of?

To make spray paint matched to Pantone PMS 7688 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 7688 U?
The Pantone PMS 7688 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 7688 U?
The need for primer for Pantone PMS 7688 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 7688 U to a different color from another paint company?

While MyPerfectColor can provide PMS 7688 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.