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PMS 7468 U is a Pantone PMS color used as a standardized visual reference across branding and display applications. It presents as a dark, saturated blue with a cool, composed character that reads technical, corporate, and contemporary rather than decorative.

The color appears dark with a low Light Reflectance Value of 13.85. It leans cool with a clear blue bias, shows moderate-to-high saturation, and includes a subtle gray undertone that tempers brightness.

PMS 7468 U works well where a stable, brand-forward blue is needed on signage, fabricated elements, or display components. Because it is dark and relatively saturated, coverage may require additional coats, and consistent surface preparation can help maintain even depth under varied lighting.

This Pantone PMS color is defined by the Pantone Matching System standard. Evaluate the color using a physical Pantone reference and a real paint sample in the intended lighting and finish. Paint appearance varies by finish and lighting.

Similar colors:

PMS 7469 U: darker and slightly more neutral, with reduced blue clarity.
PMS 7470 U: deeper and heavier, with more visual weight and less openness.
PMS 7690 U: lighter and less saturated, with a softer blue appearance.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 7468 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 7468 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 7468 U color based on Pantone color publications. The PMS 7468 U color shown on this website are computer video simulations of the PANTONE PMS 7468 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 7468 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 7468 U

How is Pantone PMS 7468 U typically used in brand and marketing applications?

Pantone PMS 7468 U is a standardized brand color reference used when organizations need consistent visual reproduction across signs, displays, prototypes, and marketing environments. Rather than being tied to a single material or finish, the PMS code defines the color target so different vendors can align to the same visual intent. When ordering paint for PMS 7468 U, the goal is brand-facing accuracy for displays, exhibits, or concept models, not material-specific repair matching.

Should I choose matte or gloss paint for Pantone PMS 7468 U?

The choice between matte and gloss for PMS 7468 U affects how the color is perceived. Gloss finishes tend to make colors appear deeper and more saturated, which can increase visual impact under controlled lighting. Matte finishes reduce glare and reflections, which can be helpful in bright or uneven lighting but may make the color appear slightly flatter. Consider viewing distance, lighting conditions, and brand standards when selecting the finish.

What does the name and code Pantone PMS 7468 U mean when ordering paint?

Pantone PMS 7468 U is the full color identifier and should be used exactly as shown when ordering. The number defines the specific color, and the U suffix indicates the uncoated Pantone reference. Pantone color names are not descriptive labels but precise communication standards, so omitting or changing any part of the code can result in a different color target.

What should I know before applying Pantone PMS 7468 U over a large area?

When applying PMS 7468 U across larger surfaces, plan for consistent coverage to maintain uniform appearance. Saturated Pantone colors can require additional coats to achieve even hide, especially on contrasting substrates. Use a consistent application method, maintain steady overlap between passes, and evaluate the color under the actual lighting where it will be displayed before final approval.

How quickly will I receive my paint matched to Pantone PMS 7468 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 7468 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 7468 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 7468 U?
Many types of paint are available for Pantone PMS 7468 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 7468 U spray paint made of?

To make spray paint matched to Pantone PMS 7468 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 7468 U?
The Pantone PMS 7468 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 7468 U?
The need for primer for Pantone PMS 7468 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 7468 U to a different color from another paint company?

While MyPerfectColor can provide PMS 7468 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.