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PMS 7463 U is a Pantone PMS color defined by a deep blue-violet hue and very low lightness. It conveys a controlled, serious visual tone often associated with corporate and institutional brand systems.

The color appears very dark, with an LRV of 2.52, and leans clearly cool in appearance. It maintains moderate-to-high saturation for its depth, with a subtle violet undertone that can become more apparent depending on lighting conditions.

PMS 7463 U performs well in brand-facing applications such as signage, displays, and structural elements where a strong visual anchor is needed. Due to its darkness, careful surface preparation and consistent application can help achieve uniform results, particularly when compared to lighter or more neutral blues that show less visual weight.

The following examples reflect commonly cited branding associations and are based on publicly referenced design usage; they are illustrative, not exhaustive or exclusive. This color family is commonly referenced in branding literature for technology and enterprise-focused visual identities. Dark blue-violet Pantone tones are frequently associated with institutional, financial, and corporate branding systems seeking authority and trust.

Similar colors:

PMS 7462 U: slightly lighter and less visually dense, with reduced violet influence.
PMS 7464 U: darker and more neutral, with less perceived chroma.
PMS 2955 U: cooler and more traditionally blue, with less violet undertone.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 7463 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 7463 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 7463 U color based on Pantone color publications. The PMS 7463 U color shown on this website are computer video simulations of the PANTONE PMS 7463 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 7463 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 7463 U

What should I expect for color consistency when reordering Pantone PMS 7463 U paint?

Pantone PMS 7463 U is a color standard, not a fixed paint formula. Each order is custom mixed to visually match the Pantone reference, so small batch-to-batch variation can occur.

To keep results consistent across reorders, use the same product type and sheen each time, and evaluate samples against the same Pantone reference under the same lighting. If brand approval is required, approving a physical sample and using that as the comparison target for future orders helps maintain visual continuity.

What is the typical lead time for paint matched to Pantone PMS 7463 U?

Paint matched to Pantone PMS 7463 U is made to order. Production lead time depends on the product format you choose, such as spray paint or other paint types, as well as current production volume.

If your project has a fixed marketing or installation date, plan time for production and shipping, and consider ordering a sample first for approval before committing to a larger quantity.

Why can Pantone PMS 7463 U look different under various lighting conditions?

The appearance of Pantone PMS 7463 U can shift depending on lighting type and viewing environment. Different light sources, such as daylight, LED, or fluorescent, can change how saturated or dark the color appears.

For brand-critical applications, evaluate the paint under the same lighting where it will be displayed. This helps avoid surprises caused by metamerism, where a color match looks correct in one setting but different in another.

Does Pantone PMS 7463 U require special planning for coverage or undercoats?

Pantone PMS 7463 U is a dark, saturated color, which can affect hide and uniformity depending on the substrate and finish. Some surfaces may require additional coats to achieve an even appearance.

Using a suitable undercoat can improve coverage consistency and reduce the number of finish coats needed. Testing the full system on your actual substrate before final production is recommended for brand-facing work.

How quickly will I receive my paint matched to Pantone PMS 7463 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 7463 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 7463 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 7463 U?
Many types of paint are available for Pantone PMS 7463 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 7463 U spray paint made of?

To make spray paint matched to Pantone PMS 7463 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 7463 U?
The Pantone PMS 7463 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 7463 U?
The need for primer for Pantone PMS 7463 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 7463 U to a different color from another paint company?

While MyPerfectColor can provide PMS 7463 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.