Looking for color by Hex, RGB, CMYK, or Lab?

Color Image

Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.

Fast Shipping

70% of Orders Ship within 3 Business Days.

Ready to purchase? Select your options in the 4 steps below.

Step 1: Select Paint Type / Application

Spray, OEM, Bottles and Pens

House and Wall Paint

Epoxy, Urethane, and Colorant Concentrate


PMS 9323 U is a Pantone PMS color identified within the Pantone Matching System and specified as a visual color standard rather than a paint formula. It conveys a restrained, airy, and approachable character with subtle warmth and low visual intensity.

The color appears light in value with an LRV of 64.08 and reads slightly warm due to its red-adjacent hue orientation. Its low saturation softens the appearance, and a faint pink undertone distinguishes it from neutral off-whites or grays.

PMS 9323 U works well in brand environments where a light, understated color presence is preferred over bold contrast. Surface preparation, finish choice, and lighting conditions can influence uniformity and perceived warmth, so sampling on the intended substrate is recommended.

Similar colors:

PMS 9321 U: slightly lighter and more neutral, with less visible pink warmth.
PMS 9322 U: similar lightness but marginally cooler, with reduced red influence.
PMS 9324 U: slightly darker and warmer, with a touch more pink presence.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 9323 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 9323 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 9323 U color based on Pantone color publications. The PMS 9323 U color shown on this website are computer video simulations of the PANTONE PMS 9323 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 9323 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 9323 U

What safety and VOC considerations should I expect when ordering paint matched to Pantone PMS 9323 U?

Pantone PMS 9323 U is a color reference, not a paint product or formula. Safety characteristics such as VOC content, ventilation needs, and handling precautions depend on the specific paint type you choose, such as spray paint, epoxy, or urethane.

Before use, review the Safety Data Sheet (SDS) for the exact product you order and follow all recommended application and ventilation guidance. This is especially important for indoor brand displays, exhibits, or production environments.

How should I apply Pantone PMS 9323 U spray paint for consistent coverage?

When applying spray paint matched to Pantone PMS 9323 U, multiple light coats typically produce more even color and smoother results than a single heavy coat. This approach helps manage coverage and reduces the risk of runs or uneven appearance.

Allow appropriate flash time between coats based on the product instructions and ambient conditions. Exact timing varies by product, temperature, and airflow, so follow the guidance provided with the paint rather than relying on fixed time assumptions.

How does finish or sheen affect how Pantone PMS 9323 U looks once applied?

The finish you select can noticeably change how Pantone PMS 9323 U is perceived. Gloss finishes tend to appear brighter and more saturated, while satin or matte finishes can look softer or slightly muted under the same lighting.

Because Pantone PMS colors are visual standards, finish choice should be evaluated in the actual environment where the color will be seen. Lighting, viewing angle, and surrounding materials can all influence perceived brightness and depth.

What should I know about shipping and transit time for Pantone PMS 9323 U paint orders?

Paint matched to Pantone PMS 9323 U is custom produced, so total delivery time includes both production and shipping. Transit time depends on your location and the shipping method selected at checkout.

If your project has a fixed deadline, plan ahead and allow buffer time for transit variability. Selecting expedited shipping may reduce transit time, but it does not change production requirements for custom color matching.

How quickly will I receive my paint matched to Pantone PMS 9323 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 9323 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 9323 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 9323 U?
Many types of paint are available for Pantone PMS 9323 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 9323 U spray paint made of?

To make spray paint matched to Pantone PMS 9323 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 9323 U?
The Pantone PMS 9323 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 9323 U?
The need for primer for Pantone PMS 9323 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 9323 U to a different color from another paint company?

While MyPerfectColor can provide PMS 9323 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.