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PMS 713 U is a Pantone PMS color commonly specified as a brand and identity reference in marketing and display contexts. It conveys a light, friendly, and open vibe with a warm yellow character that feels accessible rather than intense.

The color reads as light, with an LRV of 62.18, and shows a warm yellow tendency rather than a neutral or green-leaning yellow. It has moderate saturation, a soft yellow undertone, and can appear more uneven in higher-sheen finishes if surface preparation is inconsistent.

PMS 713 U works well for brand-facing elements where a light yellow needs to stay readable across large areas and mixed materials. Because of its lightness, underlying surface contrast can influence uniformity, so a light primer and consistent film thickness can help achieve an even appearance.

Lighting conditions, especially cool or high-intensity lighting, may make the color appear paler than expected.

Similar colors:

Pantone 712 U: slightly more saturated and brighter, with a clearer yellow presence.
Pantone 714 U: warmer and deeper, with increased visual weight.
Pantone 600 U: lighter and more pastel, with reduced saturation.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 713 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 713 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 713 U color based on Pantone color publications. The PMS 713 U color shown on this website are computer video simulations of the PANTONE PMS 713 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 713 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 713 U

What does licensed reproduction mean for Pantone PMS 713 U paint?

Pantone PMS 713 U is a licensed color standard. MyPerfectColor is authorized to reproduce Pantone Matching System colors, which means the paint is mixed to visually target the official Pantone reference rather than an approximation. This matters for brand-facing work where PMS 713 U must align with Pantone specifications across vendors.

Keep in mind that a Pantone code defines a color target, not a specific paint formula or finish. Appearance can still vary by material, sheen, and application method, so approval samples are recommended for high-visibility uses.

What product formats are available for a Pantone PMS 713 U color match?

Pantone PMS 713 U is available as custom spray paint and other paint formats for branding and display applications. Common options include spray paint, paint pens, brush-in-cap bottles, and select coatings such as epoxy or urethane where offered.

Choose the format based on how the color will be applied and the level of control you need. Spray paint is often used for even coverage on display components, while pens or brush-in-cap bottles can be useful for small graphics or detailed work. The Pantone color target remains the same across formats.

Why can Pantone PMS 713 U look different under various lighting conditions?

Pantone PMS 713 U, like many colors, can appear different depending on lighting and viewing conditions. Changes in light source, such as daylight versus LED or fluorescent lighting, can shift how the color is perceived due to metamerism.

For brand-critical applications, evaluate PMS 713 U under the same lighting where it will be displayed. This helps confirm that the color appearance meets expectations before final production or installation.

What basic surface preparation is recommended before applying Pantone PMS 713 U paint?

Proper surface preparation helps PMS 713 U paint perform as expected. Surfaces should be clean, dry, and free of dust, oils, or residues. Degreasing is recommended where applicable, followed by light scuffing if the substrate allows.

Because substrate and finish can influence color appearance and coverage, apply a small test area first. This confirms adhesion, hide, and visual match before committing to the full application.

How quickly will I receive my paint matched to Pantone PMS 713 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 713 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 713 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 713 U?
Many types of paint are available for Pantone PMS 713 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 713 U spray paint made of?

To make spray paint matched to Pantone PMS 713 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 713 U?
The Pantone PMS 713 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 713 U?
The need for primer for Pantone PMS 713 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 713 U to a different color from another paint company?

While MyPerfectColor can provide PMS 713 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.