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PMS 670 U is a Pantone PMS color used as a standardized visual reference for brand and marketing applications. It presents as light, soft, approachable, subtly playful, and contemporary, with a restrained pastel character rather than a bold statement.

The color appears light in value, with an LRV of 70.03, and reads as slightly cool with a magenta-pink tendency. It has low to moderate saturation and a gentle pink-lilac undertone that can shift depending on lighting, and it may appear more washed out in high-gloss finishes or very bright environments.

PMS 670 U works well in brand-facing elements where a light, friendly tone is desired without high visual intensity. Because of its light value and modest saturation, careful surface preparation and even application can help achieve a uniform appearance, especially over darker substrates. Compared to deeper pinks, it carries less visual weight, making lighting an important consideration.

Similar colors:

PMS 671 U: slightly darker and more saturated, with increased pink intensity.
PMS 672 U: lighter and softer, with a more delicate pastel appearance.
PMS 677 U: cooler and more lavender-leaning, with less pink warmth.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 670 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 670 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 670 U color based on Pantone color publications. The PMS 670 U color shown on this website are computer video simulations of the PANTONE PMS 670 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 670 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 670 U

Is there an exact cross reference from Pantone PMS 670 U to other paint brand color systems?

No. Pantone PMS 670 U is a Pantone color standard, not a universal paint formula. Most paint manufacturers use their own color systems, pigments, and binders, so an exact conversion to another brand's palette is not reliable.

When you order PMS 670 U paint, the Pantone reference itself is used as the visual target. This is the correct approach for brand-facing work where Pantone accuracy matters more than matching another paint brand's internal color code.

Do I need to use a primer before applying a Pantone PMS 670 U paint match?

Primer needs depend on the substrate, the paint format, and how the painted surface will be used. For PMS 670 U, primer is often recommended when painting over dark, uneven, or porous surfaces to improve adhesion and color uniformity.

Using the right primer can also help reduce the number of finish coats needed and improve visual consistency, especially for brand-critical colors. Primer selection should be based on the specific surface and coating type rather than the Pantone color alone.

Is Pantone PMS 670 U suitable for prototypes and concept models?

Yes. PMS 670 U is commonly used in prototypes and concept models where visual brand alignment is important. Pantone standards are designed to communicate color intent clearly during design reviews and stakeholder evaluations.

For prototypes, it is best to test the color on the actual material and finish being used, as surface texture and sheen can affect how PMS 670 U appears under different lighting conditions.

What paint product formats are available for a Pantone PMS 670 U match?

Pantone PMS 670 U can be ordered in several paint formats depending on the application. Common options include custom spray paint, paint pens, and brush-in-cap bottles. Other coatings such as epoxy, urethane, or interior/exterior housepaint may be available where appropriate.

The best format depends on part size, surface detail, and how the color will be applied. For brand and display work, spray paint is often chosen for even coverage, while pens or small bottles work well for controlled application on smaller components.

How quickly will I receive my paint matched to Pantone PMS 670 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 670 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 670 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 670 U?
Many types of paint are available for Pantone PMS 670 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 670 U spray paint made of?

To make spray paint matched to Pantone PMS 670 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 670 U?
The Pantone PMS 670 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 670 U?
The need for primer for Pantone PMS 670 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 670 U to a different color from another paint company?

While MyPerfectColor can provide PMS 670 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.