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Pantone™ PMS 510 U

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PMS 510 U is a Pantone PMS color commonly specified as a brand and identity reference, presenting a restrained rose-pink with a calm, contemporary feel. It reads as gentle, approachable, understated, warm-leaning, and visually light without appearing stark.

The color exhibits a light value, with an LRV of 60.32. It reads as slightly warm with a subtle red-rose bias and shows low-to-moderate saturation that keeps the appearance soft rather than vivid.

A faint gray undertone reduces brightness and visual intensity, helping PMS 510 U maintain a refined, muted character across larger surfaces.

PMS 510 U works well in brand environments where a soft, non-dominant pink is needed for backgrounds, panels, or accent elements. Because of its lightness and muted saturation, uneven surfaces or substrate contrast may show through, so priming and consistent film build can help achieve an even result.

Under cool lighting it can appear more subdued and gray, while warmer lighting emphasizes its rose character.

Similar colors:


PMS 509 U: lighter and more delicate, with less visual weight.
PMS 511 U: darker and cooler, with a slightly stronger purple influence.
PMS 503 U: warmer and more beige, with reduced pink clarity.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 510 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 510 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 510 U color based on Pantone color publications. The PMS 510 U color shown on this website are computer video simulations of the PANTONE PMS 510 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 510 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 510 U

What should I expect for color consistency when reordering Pantone PMS 510 U paint?

Pantone PMS 510 U is a visual color standard, not a fixed paint formula. When reordering, you should expect a close visual match when the same product type, sheen, and application method are used.

To keep results consistent across runs, stay with the same paint format and finish, and evaluate approval samples the same way each time. Changes in sheen, substrate, or lighting can affect how PMS 510 U appears, even when the Pantone target is the same.

Does Pantone PMS 510 U require a specific undercoat or extra coats for good coverage?

Pantone PMS 510 U is a relatively vivid Pantone color, and coverage can vary depending on the substrate and paint type. You may need multiple coats to achieve a uniform appearance, especially on contrasting or porous surfaces.

Using a neutral or recommended undercoat can help improve hide and reduce the total number of finish coats needed. Always plan to test coverage on your actual material before committing to a full project.

How should Pantone PMS 510 U be evaluated for pop-ups or retail installations?

For pop-ups and retail environments, PMS 510 U should be evaluated under the same lighting conditions where it will be installed. Lighting can significantly change the perceived warmth and saturation of the color.

Sampling on the actual substrate and reviewing durability needs before production helps avoid surprises during installation. This is especially important for brand-facing surfaces where color accuracy is part of the overall experience.

How do I choose the right paint type for Pantone PMS 510 U for interior versus exterior use?

The Pantone PMS 510 U color target is the same for interior and exterior projects, but the paint type should be chosen based on exposure and performance needs.

For interior applications, select a paint designed for controlled environments. For exterior or exposed installations, choose a paint type intended for outdoor conditions. Always confirm suitability and appearance with a sample before full production.

How quickly will I receive my paint matched to Pantone PMS 510 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 510 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 510 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 510 U?
Many types of paint are available for Pantone PMS 510 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 510 U spray paint made of?

To make spray paint matched to Pantone PMS 510 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 510 U?
The Pantone PMS 510 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 510 U?
The need for primer for Pantone PMS 510 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 510 U to a different color from another paint company?

While MyPerfectColor can provide PMS 510 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.