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PMS 338 U is a Pantone PMS color that presents as a clean, lively blue-green with a contemporary, energetic, and open visual character. It conveys clarity and freshness while maintaining enough saturation to stand out in branded environments.

The color has a mid-range lightness with an LRV of 53.23 and leans cool with a clear blue-green tendency. It shows moderate to high saturation and carries a subtle aqua undertone that keeps it crisp rather than heavy.

PMS 338 U works well in brand-facing displays, signage, and experiential elements where brightness and clarity are important. As a saturated blue-green, it may benefit from a light or neutral primer to support even coverage, and finish and lighting can noticeably influence its perceived intensity.

Similar colors:
PMS 337 U: slightly lighter and softer, with a more relaxed blue-green appearance.
PMS 339 U: darker and more saturated, with increased visual intensity.
PMS 325 U: lighter and more muted, with a greener and less vivid character.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 338 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 338 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 338 U color based on Pantone color publications. The PMS 338 U color shown on this website are computer video simulations of the PANTONE PMS 338 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 338 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 338 U

Why does PMS 338 U look different in matte versus gloss finishes?

PMS 338 U is a defined Pantone color target, but the finish you choose can change how that color is perceived. Gloss finishes tend to look brighter and more saturated, while matte or flat finishes can appear softer or darker. This does not mean the color match is wrong. It means the sheen is influencing light reflection. When evaluating PMS 338 U, compare samples in the same finish and under similar lighting to avoid thinking two correct matches are different colors.

How should PMS 338 U spray paint be applied for the most consistent result?

For PMS 338 U spray paint, apply multiple light coats rather than one heavy coat. Light passes help the color build evenly and reduce issues like striping or uneven gloss. Allow each coat to flash and set before applying the next, following the product instructions. Highly saturated Pantone colors like PMS 338 U may need additional coats to achieve uniform coverage and visual consistency.

What does using PMS 338 U mean for brand consistency?

PMS 338 U is part of the Pantone Matching System, which is used to define brand colors consistently across different vendors and materials. Specifying PMS 338 U helps ensure that displays, signage, prototypes, and marketing elements aim for the same visual color target. It is a communication standard, not a paint formula, so appearance should always be evaluated on the actual material, finish, and lighting where the brand experience will be seen.

How do I choose the right paint type for PMS 338 U for interior or exterior use?

When ordering PMS 338 U, choose the paint type based on where and how it will be used. Interior applications like displays, exhibits, or retail environments typically prioritize appearance and controlled lighting. Exterior applications need coatings designed to handle weather, sunlight, and exposure. The Pantone color target remains PMS 338 U, but selecting the correct paint type ensures the color performs appropriately in its environment.

How quickly will I receive my paint matched to Pantone PMS 338 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 338 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 338 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 338 U?
Many types of paint are available for Pantone PMS 338 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 338 U spray paint made of?

To make spray paint matched to Pantone PMS 338 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 338 U?
The Pantone PMS 338 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 338 U?
The need for primer for Pantone PMS 338 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 338 U to a different color from another paint company?

While MyPerfectColor can provide PMS 338 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.