Looking for color by Hex, RGB, CMYK, or Lab?

Color Image

Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.

Fast Shipping

70% of Orders Ship within 3 Business Days.

Ready to purchase? Select your options in the 4 steps below.

Step 1: Select Paint Type / Application

Spray, OEM, Bottles and Pens

House and Wall Paint

Epoxy, Urethane, and Colorant Concentrate


PMS 321 U is a Pantone PMS color defined within the Pantone Matching System and frequently specified where clear brand recognition and visual impact are required. It presents as bright, energetic, fresh, aquatic, modern, and attention-directing without appearing dark or muted.

The color appears medium-dark with a low light reflectance value of 14.55. It reads cool and highly saturated, with a clean turquoise undertone that avoids gray or muted notes.

PMS 321 U works well in controlled brand environments, displays, and prototypes where vivid color accuracy is prioritized. Its saturation may require additional coats for even coverage, and finish and lighting can significantly influence perceived brightness.

The following examples reflect commonly cited branding associations and are based on publicly referenced design usage; they are illustrative, not exhaustive or exclusive. PMS 321 is widely cited as part of the Miami Dolphins visual identity and is commonly associated with aquatic, health, and lifestyle branding contexts.

Similar colors:
PMS 320 U: slightly darker and cooler, with a deeper blue emphasis.
PMS 325 U: lighter and more open, with reduced visual weight.
PMS 326 U: brighter and more luminous, with increased green clarity.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 321 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 321 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 321 U color based on Pantone color publications. The PMS 321 U color shown on this website are computer video simulations of the PANTONE PMS 321 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 321 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 321 U

Why can PMS 321 U look different under different lighting conditions?

PMS 321 U is a Pantone color target, and its appearance can shift based on lighting and viewing conditions. Daylight, LED, fluorescent, and warm interior lighting all have different spectral characteristics, which can change how saturated colors like PMS 321 U are perceived.

To avoid surprises, evaluate a sample of PMS 321 U under the same lighting where it will be displayed or installed. This helps confirm that the color reads correctly in its real environment and reduces approval risk caused by metamerism or lighting-related shifts.

Do I need to use a primer before applying PMS 321 U paint?

Whether PMS 321 U requires a primer depends on the paint type, the substrate, and the exposure conditions. Smooth, previously coated surfaces may not require primer, while raw metal, plastics, wood, or porous materials often benefit from a compatible primer.

Because PMS 321 U is a vivid, saturated color, proper priming can also improve hide and color uniformity. Review the primer guidance for your selected paint system and substrate before ordering to ensure predictable results.

Why is PMS 321 U not recommended for touch-up or repair of existing finishes?

PMS 321 U defines a color target only. It does not specify sheen, film build, aging, or the original substrate, all of which affect how a finished surface looks. Because of this, a Pantone match cannot reliably blend into an existing coated surface.

For brand-facing applications, PMS 321 U works best when all components are coated together for visual consistency. It should not be used as a proxy for matching or correcting an unknown or aged finish.

How do I order paint matched to PMS 321 U on MyPerfectColor?

To order PMS 321 U, start by selecting the paint format that fits your application, such as spray paint or another available paint type. Next, choose the appropriate sheen and quantity based on your project needs.

Before placing the order, confirm the substrate, primer requirements, and lighting conditions where PMS 321 U will be viewed. These choices help ensure the delivered paint aligns with brand expectations and performs as intended.

How quickly will I receive my paint matched to Pantone PMS 321 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 321 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 321 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 321 U?
Many types of paint are available for Pantone PMS 321 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 321 U spray paint made of?

To make spray paint matched to Pantone PMS 321 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 321 U?
The Pantone PMS 321 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 321 U?
The need for primer for Pantone PMS 321 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 321 U to a different color from another paint company?

While MyPerfectColor can provide PMS 321 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.