Looking for color by Hex, RGB, CMYK, or Lab?

Color Image

Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.

Fast Shipping

70% of Orders Ship within 3 Business Days.

Ready to purchase? Select your options in the 4 steps below.

Step 1: Select Paint Type / Application

Spray, OEM, Bottles and Pens

House and Wall Paint

Epoxy, Urethane, and Colorant Concentrate


PMS 278 U is a Pantone PMS color specified as a light blue with a clean, open appearance. Within brand and marketing contexts, it reads as clear, composed, approachable, contemporary, and visually quiet without appearing neutral.

The color has a light to mid-light value with an LRV of 43.67. It leans cool with a blue-violet tendency, shows moderate saturation, and carries a subtle violet undertone that can shift under cool lighting. Higher-sheen finishes can reveal surface variation, making preparation more noticeable.

PMS 278 U works well where a restrained, professional blue is needed for brand displays, prototypes, or marketing environments. Its lighter value makes surface preparation and even application important, as contrast or patchiness may show through, especially in satin or gloss finishes. Compared to darker corporate blues, it appears more open and less visually heavy, with greater sensitivity to lighting.

Similar colors:
PMS 277 U: lighter and softer, with reduced blue depth.
PMS 279 U: darker and more saturated, with stronger blue presence.
PMS 2727 U: slightly warmer, with a clearer violet influence.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 278 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 278 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 278 U color based on Pantone color publications. The PMS 278 U color shown on this website are computer video simulations of the PANTONE PMS 278 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 278 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 278 U

Why does licensed reproduction matter when ordering PMS 278 U paint?

PMS 278 U is a Pantone PMS color, which is a licensed color standard used for brand communication. MyPerfectColor is authorized to reproduce Pantone PMS colors, meaning PMS 278 U is matched using official Pantone references rather than an estimated or generic formula.

This matters when brand accuracy is required, such as for displays, signage, or marketing environments. Licensed reproduction helps reduce the risk of visible color deviation that can occur when Pantone colors are recreated without access to Pantone standards.

Is PMS 278 U paint returnable if it does not meet expectations?

PMS 278 U paint is custom made to order based on the Pantone PMS standard and the product format you select. Because it is produced specifically for your order, it is not easily revised or resold once made.

To reduce risk, confirm the correct product type and sheen before ordering. For high-visibility or brand-critical projects, ordering a sample first can help confirm appearance under your lighting and on your substrate before committing to a larger quantity.

Can PMS 278 U be converted exactly to another paint brand color?

PMS 278 U is a Pantone PMS reference and does not have a reliable, exact equivalent in most other paint brand color systems. Each paint manufacturer develops its own palette, pigments, and formulas, which makes direct cross-referencing inconsistent.

For projects where PMS 278 U is the specified target, ordering a Pantone matched product is the most reliable way to achieve visual alignment, rather than attempting to substitute a similar color from another brand.

How should PMS 278 U spray paint be applied for best visual results?

When applying PMS 278 U spray paint, multiple light coats generally produce a more even and controlled finish than one heavy coat. Allow each coat to flash off before applying the next to help prevent runs and uneven texture.

Highly saturated Pantone colors can require additional coats to achieve uniform coverage. Testing your application method on a sample surface first can help set expectations for coverage and final appearance.

How quickly will I receive my paint matched to Pantone PMS 278 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 278 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 278 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 278 U?
Many types of paint are available for Pantone PMS 278 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 278 U spray paint made of?

To make spray paint matched to Pantone PMS 278 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 278 U?
The Pantone PMS 278 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 278 U?
The need for primer for Pantone PMS 278 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 278 U to a different color from another paint company?

While MyPerfectColor can provide PMS 278 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.