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PMS 2738 U is a Pantone PMS color known for its deep violet appearance with a pronounced blue-purple bias. It conveys a bold, dramatic, and authoritative visual presence and is often perceived as intense, modern, and visually dense.

The color appears extremely dark, with an LRV of 2.52, and reads as distinctly cool. It is highly saturated, which gives it strong visual intensity, and it carries a deep violet undertone rather than a neutral purple.

PMS 2738 U works well in controlled brand environments where lighting and finish are selected to support its depth and saturation. Because it is very dark and highly chromatic, careful surface preparation and uniform application can help avoid patchiness, particularly in matte or low-sheen finishes.

This Pantone PMS color is defined by the Pantone Matching System standard. Evaluate the color using a physical Pantone reference and a real paint sample in the intended lighting and finish. Paint appearance varies by finish and lighting. Similar colors:
PMS 2745 U: slightly lighter and less visually dense, with reduced saturation.
PMS 275 U: darker and cooler, with a more blue-leaning purple character.
PMS 2685 U: lighter and more open, with less depth and visual weight.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 2738 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 2738 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 2738 U color based on Pantone color publications. The PMS 2738 U color shown on this website are computer video simulations of the PANTONE PMS 2738 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 2738 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 2738 U

What does the name and code "PMS 2738 U" mean, and how should I order this Pantone color?

PMS 2738 U is a Pantone Matching System color identifier. The number 2738 is the specific color target, and the suffix U indicates the uncoated Pantone reference. Pantone codes are communication standards, not paint formulas or finishes.

To avoid ordering the wrong target, always specify the full code exactly as PMS 2738 U. Do not rely on similar names or drop the suffix, since PMS 2738 C and PMS 2738 U are different references and can look noticeably different when produced.

When is a standard Pantone PMS match appropriate for PMS 2738 U?

Ordering a standard Pantone PMS match for PMS 2738 U is appropriate when the Pantone reference itself is the color target. This is common for brand-facing displays, signage, exhibits, prototypes, and marketing installations where visual alignment to the Pantone standard matters most.

If the project requires formal brand approval, evaluation under installed lighting, or confirmation across multiple substrates, consider ordering samples first to confirm appearance before full production.

Will PMS 2738 U look different if I change the finish or sheen?

Yes. Even when the color target is PMS 2738 U, changing the finish can change how the color appears. Higher gloss levels typically make colors look deeper and more saturated, while matte finishes can appear flatter or lighter.

This means a matte sample and a gloss sample of PMS 2738 U can look like different colors when viewed side by side, even though they are matched to the same Pantone reference. Always compare samples in the same finish and lighting you plan to use.

Do I need a primer when ordering PMS 2738 U paint?

Primer needs depend on the paint type, the substrate, and the exposure conditions. For vivid and saturated Pantone colors like PMS 2738 U, a proper primer can help with adhesion, uniform appearance, and coverage, especially on challenging or dark substrates.

If you are unsure, review primer recommendations for your specific substrate and paint format before ordering. Using the correct primer helps ensure the Pantone match performs as expected in brand and display applications.

How quickly will I receive my paint matched to Pantone PMS 2738 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 2738 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 2738 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 2738 U?
Many types of paint are available for Pantone PMS 2738 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 2738 U spray paint made of?

To make spray paint matched to Pantone PMS 2738 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 2738 U?
The Pantone PMS 2738 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 2738 U?
The need for primer for Pantone PMS 2738 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 2738 U to a different color from another paint company?

While MyPerfectColor can provide PMS 2738 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.