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PMS 233 U is a Pantone PMS color specified within the Pantone Matching System as a highly saturated red-magenta hue. It conveys an energetic, assertive, and attention-forward vibe with a distinctly modern and expressive character.

The color appears dark overall, with a low light reflectance value of 13.85. It reads warm due to its red-magenta hue, shows very high saturation, and carries a noticeable pink-magenta undertone rather than a neutral red base.

PMS 233 U works well in brand-facing environments where strong contrast and immediate visibility are important, such as signage, display components, and experiential elements. Because of its depth and saturation, it may require additional coats for uniform coverage, and primer selection can influence final appearance.

This Pantone PMS color is defined by the Pantone Matching System standard. Evaluate the color using a physical Pantone reference and a real paint sample in the intended lighting and finish. Paint appearance varies by finish and lighting.

Similar colors:
PMS 233 C: slightly darker and richer, with increased visual depth compared to the U version.
PMS 234 U: lighter and more open, with a softer magenta presence.
PMS 226 U: brighter and more pink-forward, with higher perceived vibrancy.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 233 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 233 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 233 U color based on Pantone color publications. The PMS 233 U color shown on this website are computer video simulations of the PANTONE PMS 233 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 233 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 233 U

How is Pantone PMS 233 U typically used for signs, displays, or exhibits?

Pantone PMS 233 U is a Pantone Matching System reference used as a visual color target for brand-facing elements like signage, displays, and exhibit components. In these contexts, the Pantone code communicates the intended brand color across vendors and materials, rather than specifying a paint formula or finish.

Because fabricated signs and displays use different substrates, coatings, and lighting conditions, the safest way to confirm acceptance is to review a physical sample of PMS 233 U on the actual material being used. This helps ensure the finished piece meets brand expectations before full production.

Should I choose matte or gloss when ordering Pantone PMS 233 U paint?

The choice between matte and gloss for Pantone PMS 233 U affects how the color is perceived rather than whether it is a valid match. Gloss finishes generally appear more saturated and vibrant, which can help PMS 233 U stand out in displays or exhibits viewed from a distance.

Matte finishes reduce glare and reflections, which can be important under strong or uneven lighting. If the color will be closely inspected or viewed under bright lights, matte may be easier to evaluate. When appearance is critical, ordering samples in both finishes and reviewing them under actual lighting conditions is recommended.

What should I consider when applying a Pantone PMS 233 U match to metal or powder-coated parts?

When matching Pantone PMS 233 U on metal or existing powder-coated surfaces, surface preparation and the original coating can influence the final appearance. Variations in gloss, texture, and base color can shift how the Pantone match is perceived.

Highly saturated Pantone colors like PMS 233 U may also require additional coats to achieve uniform coverage on metal. For high-visibility or brand-critical components, it is best to test the color on a prepared sample part before committing to full production.

How quickly will I receive my paint matched to Pantone PMS 233 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 233 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 233 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 233 U?
Many types of paint are available for Pantone PMS 233 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 233 U spray paint made of?

To make spray paint matched to Pantone PMS 233 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 233 U?
The Pantone PMS 233 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 233 U?
The need for primer for Pantone PMS 233 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 233 U to a different color from another paint company?

While MyPerfectColor can provide PMS 233 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.