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PMS 193 U is a Pantone PMS color in the deep red range, characterized by a bold crimson appearance and a serious, brand-forward visual tone. It is typically selected when a strong, authoritative red is needed rather than a bright or playful shade.

The color appears dark with an LRV of 12.51 and carries a warm red bias with minimal blue influence. Its high saturation gives it dense visual presence, while a subtle crimson undertone distinguishes it from orange-leaning or brown-leaning reds.

PMS 193 U performs well in brand-facing displays, signage, and fabricated components where contrast and recognition are critical. Because of its depth and saturation, achieving uniform coverage may require careful surface preparation, a supportive primer, and multiple thin coats, with finish and lighting playing a significant role in the final perceived intensity.

Similar colors:
PMS 192 U: slightly brighter and more open, with less visual depth.
PMS 194 U: darker and cooler, with a heavier, more subdued red presence.
PMS 200 U: slightly lighter and cleaner, with a more neutral red character.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 193 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 193 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 193 U color based on Pantone color publications. The PMS 193 U color shown on this website are computer video simulations of the PANTONE PMS 193 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 193 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 193 U

Why does PMS 193 U look different on metal, plastic, and wood?

PMS 193 U is a Pantone reference color, not a single paint formula, so its appearance can change depending on the material it is applied to.

Different substrates absorb and reflect light differently. Smooth, non-porous materials like metal or plastic typically make PMS 193 U appear cleaner and more saturated, while porous or textured surfaces like wood can soften the color or reduce perceived depth.

For brand-critical projects, evaluate PMS 193 U on the actual materials used in the final build before full production. This helps confirm that the color meets expectations across all components.

When is ordering a standard Pantone PMS 193 U match appropriate?

Ordering a standard Pantone PMS 193 U match is appropriate when the Pantone reference itself is the color target.

This is common for brand-facing applications such as displays, signage, exhibits, prototypes, and marketing installations where visual alignment to the Pantone system is the priority.

If the goal is to match an existing painted surface or a specific material finish rather than the Pantone reference, a standard PMS match may not be the right choice.

How should PMS 193 U paint be compared to a Pantone color book?

Pantone color books are printed reference standards, while paint is a liquid coating applied to real-world surfaces.

When comparing PMS 193 U paint to a Pantone book, expect differences caused by sheen, substrate, film thickness, and lighting. A painted surface may appear lighter, darker, or more saturated than the printed chip depending on these factors.

The most reliable evaluation is to apply the paint to the intended material and review it under the lighting conditions where it will be seen.

What product formats are available for PMS 193 U?

PMS 193 U is available as custom spray paint and other paint formats for branding and display applications.

Common options include spray paint for even coverage on displays, paint pens for controlled marking, and brush-in-cap bottles for small parts or detail work. Other coatings may be offered depending on the application.

Choosing the right format depends on the size of the project, the substrate, and the level of control needed during application.

How quickly will I receive my paint matched to Pantone PMS 193 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 193 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 193 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 193 U?
Many types of paint are available for Pantone PMS 193 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 193 U spray paint made of?

To make spray paint matched to Pantone PMS 193 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 193 U?
The Pantone PMS 193 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 193 U?
The need for primer for Pantone PMS 193 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 193 U to a different color from another paint company?

While MyPerfectColor can provide PMS 193 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.