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PMS 110 U is a Pantone PMS color used as a standardized visual reference for brand and specification work. It presents as a strong yellow with a bright, assertive character, conveying energy, visibility, and clarity in branded environments.

The color appears mid-light with an LRV of 45.18 and reads warm with a clear yellow bias. It shows high saturation and strong chroma, carrying a clean undertone with little visual muddiness.

PMS 110 U works well in brand-facing displays, signage, and exhibit components where visibility and color impact are priorities. Highly saturated yellows like this may benefit from a light-toned primer and multiple coats for even coverage, and lighting or finish choice can significantly influence how bright the color appears.

Similar colors:
PMS 109 U: slightly brighter and more vivid, with increased visual intensity.
PMS 111 U: darker and heavier, with reduced brightness.
PMS 114 U: lighter and softer, with a more muted yellow presence.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 110 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 110 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 110 U color based on Pantone color publications. The PMS 110 U color shown on this website are computer video simulations of the PANTONE PMS 110 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 110 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 110 U

Why can PMS 110 U look different under various lighting conditions?

PMS 110 U is a Pantone reference color, and its appearance can shift depending on the light source and viewing environment. Fluorescent, LED, daylight, and warm interior lighting can each emphasize different aspects of the color.

For brand-critical work, evaluate PMS 110 U under the same lighting where it will be displayed or installed. Viewing a physical sample in the actual environment helps reduce surprises caused by lighting-related perception changes.

How should I choose a paint type for PMS 110 U for interior versus exterior use?

PMS 110 U defines the color target, not the paint chemistry. When ordering, select an interior or exterior paint based on where PMS 110 U will be used and the exposure it will face.

Interior applications typically prioritize appearance under controlled lighting, while exterior applications need durability against weather and sunlight. Choosing the correct paint type ensures the PMS 110 U match performs as expected in its intended environment.

How closely should PMS 110 U paint match the Pantone color book?

Pantone color books are printed reference standards, not painted surfaces. PMS 110 U in paint form may look different due to sheen, substrate, and application method.

Use the Pantone book as the color target, then confirm the painted color with a sample applied to the actual material. This step is recommended for brand approvals and high-visibility applications.

What are my options if I need PMS 110 U paint quickly?

Standard production times apply to PMS 110 U orders, but expedited production may be available at checkout when timing is critical.

If you have a fixed deadline, contact MyPerfectColor before ordering to confirm lead time and shipping options. This helps ensure the PMS 110 U paint arrives when your project requires it.

How quickly will I receive my paint matched to Pantone PMS 110 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 110 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 110 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 110 U?
Many types of paint are available for Pantone PMS 110 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 110 U spray paint made of?

To make spray paint matched to Pantone PMS 110 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 110 U?
The Pantone PMS 110 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 110 U?
The need for primer for Pantone PMS 110 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 110 U to a different color from another paint company?

While MyPerfectColor can provide PMS 110 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.