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Pantone™ PMS 7728 C

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PMS 7728 C is a Pantone Matching System color commonly specified for brand, marketing, and display applications requiring saturated green tones. Within the Pantone PMS collection, PMS 7728 C projects a technical, assertive, and contemporary vibe with a substantial, visually weighted presence. Practical attributes include a commanding visual impact, consistency across production materials, and a bold, modern character.

PMS 7728 C presents as a distinctly dark green with a lower light reflectance (LRV: 10.33), yielding a pronounced saturation and depth. The color exhibits a cool tendency, with its hue angle placing it firmly in the deep green family. PMS 7728 C demonstrates high chroma for a green in this darkness range, resulting in a vivid but not neon appearance. The undertone reads as cool bluish-green, with little evidence of yellow warmth. This color is notably finish sensitive; glossier finishes can amplify its intensity and apparent depth, while matte finishes may make it appear more muted and flatter.

PMS 7728 C is most effective in controlled brand environments, display fabrication, and environments where a substantial, recognizable deep green presence is desired. The color maintains its integrity under a range of lighting conditions but may shift subtly cooler under daylight-balanced or bluish LEDs. Strong surface preparation is important due to its deep tone—uneven substrates and incomplete coverage can result in noticeable color variation. Compared to other deep greens, PMS 7728 C maintains above-average saturation and coolness, making it less prone to appearing muddy or muted in real-world use.

Similar colors:
PMS 7727 C: Slightly lighter and less saturated, resulting in a more subdued visual impact.

PMS 7736 C: Warmer with more yellow content, producing a greener and less blue-leaning hue.

PMS 553 C: Noticeably darker and closer to black, with significantly lower chroma and visual vibrancy.

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About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 7728 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 7728 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 7728 C color based on Pantone color publications. The PMS 7728 C color shown on this website are computer video simulations of the PANTONE PMS 7728 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 7728 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 7728 C

How durable is Pantone PMS 7728 C spray paint for branded displays?

The durability of Pantone PMS 7728 C spray paint depends on proper surface preparation, the choice of primer and topcoat, and the specific environment where it is used. For high-traffic or outdoor displays, using a compatible clear topcoat can improve protection against wear and exposure. Be sure to select a paint system suited for your substrate and level of exposure to maintain color consistency and performance.

How can I get help choosing the right paint type for Pantone PMS 7728 C?

If you are unsure which paint type to use for Pantone PMS 7728 C, contact MyPerfectColor with details about your substrate, exposure conditions, and desired finish. This information will help guide you to the best product choice for achieving accurate and consistent brand results.

What should I verify about the code when ordering Pantone PMS 7728 C paint?

Pantone codes like PMS 7728 C may include suffixes that specify the intended color standard or series, such as coated or uncoated. Always confirm the exact code reference from your brand documentation or standards guide before placing an order. This helps ensure you receive the version of PMS 7728 C that matches your intended application.

What application approach provides the best results with Pantone PMS 7728 C spray paint?

Pantone PMS 7728 C achieves its best finish when spray applied in several light coats, rather than applying a heavy coat all at once. Allow proper drying or flash time between each coat to promote an even, consistent appearance and reduce the risk of runs or uneven gloss. This is especially important for highly saturated colors like PMS 7728 C to maintain visual accuracy.

How quickly will I receive my paint matched to Pantone PMS 7728 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 7728 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 7728 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 7728 C?
Many types of paint are available for Pantone PMS 7728 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 7728 C spray paint made of?

To make spray paint matched to Pantone PMS 7728 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 7728 C?
The Pantone PMS 7728 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 7728 C?
The need for primer for Pantone PMS 7728 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 7728 C to a different color from another paint company?

While MyPerfectColor can provide PMS 7728 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.