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Pantone™ PMS 7649 C
Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.
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PMS 7649 C is a standardized color in the Pantone PMS (Pantone Matching System) collection, known for its deep, rich, and saturated purple-red appearance with a notably low light reflectance value. The color presents as bold, strong, and technical, with a focused and contemporary vibe. It is used where precise brand consistency and impactful color presence are operational priorities.
PMS 7649 C appears distinctly dark, with a low light reflectance value (LRV 7.05). The color presents a cool-leaning undertone, influenced by its position in the red-purple range. PMS 7649 C is highly saturated, delivering strong chromatic intensity. The color’s undertone includes hints of blue, giving it a restrained, modern edge rather than a warm or brick red feel. The appearance of PMS 7649 C may shift with finish (e.g., matte versus gloss), and dark, saturated colors like this can appear even deeper or more intense in lower-sheen finishes.
PMS 7649 C is operationally suited for brand signage, display components, and prototype creation where precise brand color alignment is required. Because it is dark and saturated, coverage may require multiple coats and careful surface preparation to ensure a uniform finish, especially over lighter substrates. The color’s appearance is sensitive to both lighting and finish, so assessment should be made under the final intended viewing conditions. It maintains visual impact relative to other saturated purple-reds, but appears deeper and slightly cooler than many commonly referenced alternatives.
This Pantone PMS color is defined by the Pantone Matching System standard. Evaluate the color using a physical Pantone reference and a real paint sample in the intended lighting and finish. Paint appearance varies by finish and lighting.
Similar colors:
PMS 208 C: Similar in basic hue but lighter and with a warmer, more red appearance.
PMS 242 C: Shares a purple undertone but presents as even darker and less saturated.
PMS 229 C: Comparably rich but appears warmer and less cool-blue than PMS 7649 C.
Product Data
About Pantone and MyPerfectColor
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 7649 C color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 7649 C color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 7649 C color based on Pantone color publications. The PMS 7649 C color shown on this website are computer video simulations of the PANTONE PMS 7649 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 7649 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.
Frequently Asked Questions About Pantone™ PMS 7649 C
How does surface texture influence the appearance of PMS 7649 C?
The perceived color of PMS 7649 C can shift noticeably depending on the surface texture of your material. Glossy textures reflect more light and may make PMS 7649 C appear slightly brighter and more saturated, while matte or textured surfaces can make this deep purple-red look darker or more muted due to diffuse reflection and increased shadowing. For consistent brand results, always assess PMS 7649 C in the intended finish and lighting, as differences in texture change how the color is perceived.
What should I consider about coverage and hide when ordering PMS 7649 C paint?
PMS 7649 C is a highly saturated, dark purple-red color, which means it may require more coats to achieve full and uniform coverage, especially over light or contrasting substrates. Plan to apply careful surface preparation and expect to use multiple coats for best color consistency. Testing a sample area is recommended so you can confirm results under your installation conditions before full application.
What do I need to know to use PMS 7649 C paint on plastic or low-energy surfaces?
When applying PMS 7649 C to plastics or low-surface-energy materials, proper adhesion can be a challenge. These surfaces may require a suitable primer or surface treatment before painting to ensure good bonding and color accuracy. It is best practice to test PMS 7649 C paint on your intended plastic substrate before a full project run to confirm performance and appearance under your final finish and conditions.
Is PMS 7649 C pantone-matched paint appropriate for touch-up or repair on existing items?
PMS 7649 C pantone-matched paint is designed for brand color reproduction in new applications such as displays, signage, or prototypes. It is not intended for touch-up or repair where you need to match an existing finish or coating. For touch-up-grade accuracy, send a physical sample or part for custom color matching to address variations in material, original finish, and age.
How quickly will I receive my paint matched to Pantone PMS 7649 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 7649 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 7649 C for touch up?
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
How do I buy paint in the Pantone PMS 7649 C?
Many types of paint are available for Pantone PMS 7649 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 7649 C spray paint made of?
To make spray paint matched to Pantone PMS 7649 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 7649 C?
The Pantone PMS 7649 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 7649 C?
The need for primer for Pantone PMS 7649 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 7649 C to a different color from another paint company?
While MyPerfectColor can provide PMS 7649 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.
Color details
LRV: 9.64%
Color properties
Color Type:
Standard
Hide:
Standard
Match Source:
Brochure/swatch book
Match Type:
Physical match
Textured:
No
Source on hand:
Yes
Color Category:
Standard
