Pantone™ PMS 7601 C

When using Pantone PMS 7601 C in pop-up or retail spaces, prioritize durability, visual consistency, and accurate sampling. PMS 7601 C is a dark, earthy red-brown that can appear different depending on lighting and finish. Test samples on your actual substrate and in your planned installation lighting to confirm the appearance before committing to large-scale production. For brand-facing installations, ensure the coating format meets your durability needs, especially in high-traffic areas. Evaluate both gloss and matte finishes, since PMS 7601 C can shift in depth and warmth depending on sheen and environment.

Pantone PMS 7601 C paint is made to order. Typical production times depend on product type and current order volume, but most orders are fulfilled in a few business days. Larger orders, specialty formats, or custom finishes may require additional lead time. Plan ahead if you are working within tight installation schedules, and contact support if you have urgent timing requirements for your PMS 7601 C project.

Matching Pantone PMS 7601 C requires precision because brand results must be visually consistent. Factors like substrate material, finish (matte or gloss), and lighting can affect how PMS 7601 C appears once applied. MyPerfectColor carefully formulates products for visual accuracy, but sample evaluation is always recommended, especially for high-profile or critical brand installations. Color perception can shift noticeably under different conditions, so check samples under installation lighting on your intended substrate before proceeding with full production.

If using Pantone PMS 7601 C on metal or powder-coated components, prepare the surface by cleaning thoroughly and scuff-sanding if needed. Existing coatings and gloss levels can change the look of PMS 7601 C after application, sometimes impacting adhesion and finish. Always test PMS 7601 C on a sample part to check appearance and performance before painting all components. This helps prevent surprises with color or finish variations across your project.

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

To make spray paint matched to Pantone PMS 7601 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

While MyPerfectColor can provide PMS 7601 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.