Pantone™ PMS 7423 C

Pantone PMS 7423 C is a standardized color defined by the Pantone Matching System. Using an authorized supplier like MyPerfectColor ensures that your paint is precisely matched to the Pantone reference, supporting consistent brand results. This is important when your brand, signage, or display project requires accurate visual alignment with the official Pantone color. Unlicensed products may not match the Pantone standard, risking brand inconsistency across materials and environments.

PMS 7423 C is a highly saturated magenta-red, which means it may have lower hide than less vivid colors. For uniform coverage, especially over light, dark, or highly contrasting surfaces, plan for multiple coats. Using an appropriate undercoat or primer can improve coverage and color uniformity, helping you achieve the intended appearance and reducing the risk of uneven color or show-through. Testing first in your application environment is recommended.

PMS 7423 C is often used in prototype and concept model workflows where accurate brand color representation is needed for client presentations or internal reviews. Select the paint format that matches your model material and use case, such as spray paint for quick application or brush-in-cap for detailed work. Always evaluate your prototype in both the intended lighting and finish, comparing it to an official Pantone reference swatch before making final color decisions. This avoids unwanted surprises during later stages of the project.

Proper surface preparation helps achieve the best results with PMS 7423 C. Clean and degrease the surface to remove oils and contaminants. Lightly scuff glossy or slick surfaces to improve paint adhesion, using fine sandpaper where appropriate. Wipe down after scuffing and ensure the surface is dry before painting. It is smart to test a small area with the paint in your intended finish and lighting to confirm adhesion and color appearance before committing to a large area.

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

To make spray paint matched to Pantone PMS 7423 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

While MyPerfectColor can provide PMS 7423 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.