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PMS 328 C is a standardized color from the Pantone Matching System (PMS) collection, widely utilized for brand-critical physical and print applications. The color presents a distinctly cool, saturated teal with a dark value that reads as both sophisticated and assertive. Its vibe is professional, modern, technical, and bold, making it suitable for projects where a strong visual impact and consistent color reproduction are essential.

PMS 328 C appears clearly dark, with a low light reflectance value (LRV 10.66).

The color reads as cool due to its blue-green hue.

It presents strong saturation, resulting in a vivid and noticeable appearance.

Undertones tend toward blue, which emphasizes its technical and modern feel.

The color may exhibit some finish sensitivity; higher-gloss finishes can amplify brightness and apparent saturation.

PMS 328 C is frequently associated with technology and corporate branding, where it supports a message of innovation and reliability.

The color is often used in marketing displays, signage, and environmental branding for sectors requiring a strong, contemporary image.

PMS 328 C works effectively when a saturated, cool teal is needed for brand alignment or visual differentiation, particularly in environments where accurate brand color is critical. Care should be taken to evaluate the color under the intended lighting, as its dark value and heavy saturation can be affected by both finish and ambient light level. Compared to similar deep teals, PMS 328 C is relatively vivid and less muted, and may require additional coating steps to achieve full opacity, especially on light or contrasting substrates.

This Pantone PMS color is defined by the Pantone Matching System standard. Evaluate the color using a physical Pantone reference and a real paint sample in the intended lighting and finish. Paint appearance varies by finish and lighting.

The following examples reflect commonly cited branding associations and are based on publicly referenced design usage; they are illustrative, not exhaustive or exclusive.

PMS 328 C is widely cited as a corporate color in information technology and electronics sector branding, including in trade show and retail display environments.

The color is commonly referenced in branding literature as a secondary or accent color for financial and consulting firms seeking a modern, credible appearance.

Similar colors:

  • PMS 3272 C, which is lighter and slightly more vibrant, with a more pronounced green emphasis.
  • PMS 329 C, which is darker and presents a moodier, more muted appearance.
  • PMS 321 C, which is similar in hue but appears slightly brighter and more cyan-leaning.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 328 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 328 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 328 C color based on Pantone color publications. The PMS 328 C color shown on this website are computer video simulations of the PANTONE PMS 328 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 328 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 328 C

How durable is Pantone PMS 328 C when applied as spray paint?

The durability of Pantone PMS 328 C in spray paint form depends on several key factors: the type and preparation of the substrate, the use of suitable primers and topcoats, and the conditions the painted item will face. For best results, surfaces must be properly cleaned and prepared before application. Adding a clear protective topcoat can increase resistance to abrasion and weather. Select a paint type and topcoat rated for your project's level of handling or exposure. Discuss your durability needs at the time of ordering to ensure you receive the most appropriate paint formulation.

Do I need a primer when using Pantone PMS 328 C paint?

Whether you need a primer for Pantone PMS 328 C depends on the substrate material, the specific paint type, and your durability goals. Primers are recommended for bare metals, plastics, wood, or any surface where adhesion is uncertain. They also improve the overall finish and long-term performance. Skipping primer can risk poor adhesion and reduce the lifespan of your color. For detailed substrate and primer guidance, consult technical resources or contact customer support when planning your project.

What coverage should I expect from Pantone PMS 328 C paint, and do I need multiple coats or an undercoat?

Pantone PMS 328 C is a deep, vivid teal with strong saturation, which may have lower hide on light or contrasting surfaces. Full opacity often requires multiple coats, especially to achieve brand-level color consistency. Using a tinted undercoat or gray base can help improve coverage uniformity and minimize the number of topcoats needed. Always evaluate coverage and color in your project's lighting and finish to ensure your final result meets expectations.

Are there real-world branding examples where Pantone PMS 328 C is used?

Pantone PMS 328 C is widely cited as a corporate color in information technology and electronics sector branding, such as in trade show and retail display environments. It also appears in branding literature as a secondary or accent color for financial and consulting firms seeking a modern and credible presence. While usage can vary, these associations reflect how PMS 328 C is utilized for impactful brand expression where color consistency is critical.

How quickly will I receive my paint matched to Pantone PMS 328 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 328 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 328 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 328 C?
Many types of paint are available for Pantone PMS 328 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 328 C spray paint made of?

To make spray paint matched to Pantone PMS 328 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 328 C?
The Pantone PMS 328 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 328 C?
The need for primer for Pantone PMS 328 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 328 C to a different color from another paint company?

While MyPerfectColor can provide PMS 328 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.