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PMS 289 C is a standard color within the Pantone PMS system, widely used in professional branding, display fabrication, and industrial design. This color presents a vibe that is formal, authoritative, corporate, subdued, and highly legible against lighter backgrounds. PMS 289 C is classified as a very dark blue with a cool temperature, positioned for situations where consistency and precise color communication are of paramount importance.
- PMS 289 C appears very dark due to its low LRV (1.56), resulting in high contrast when used with lighter colors. - The color is cool-toned, with a blue base and no apparent warmth. - PMS 289 C has moderate chroma, resulting in a blue that is distinct yet not overtly saturated. - The undertone is neutral to slightly inky, with no visible green or purple cast. - This color is sensitive to finish; higher gloss may make it appear slightly deeper and more saturated, while matte finishes can reduce perceived depth.
- Often used in corporate branding, signage, and environmental graphics where a consistently dark blue is required. - Frequently specified for academic, institutional, and governmental identity programs seeking a formal or traditional palette.
PMS 289 C is most effective when used as a brand specification color on displays, retail fixtures, signage, and exhibit components where visual alignment with printed or digital brand assets matters. Users should be aware that the extreme darkness can appear almost black under low lighting or on textured surfaces, and gloss level will affect perceived richness. Compared to similar deep blues, PMS 289 C maintains its color identity under varied lighting without significant color shift, but surface preparation and substrate uniformity remain important for consistent appearance.
- PMS 282 C – Slightly less dark, maintaining a similarly cool blue base but with marginally higher visibility in low light. - PMS 295 C – Noticeably lighter and somewhat warmer, yielding a less formal appearance. - PMS 2768 C – Deeper and with slight purple influence, presenting a cooler and more muted profile.
- The following examples reflect commonly cited branding associations and are based on publicly referenced design usage; they are illustrative, not exhaustive or exclusive. - PMS 289 C is widely cited as the institutional blue used by organizations such as Yale University and the University of Michigan in their branding guidelines. - This color is frequently associated with corporate identity systems for financial, government, and academic institutions due to its formal, stable appearance.
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 289 C color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 289 C color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 289 C color based on Pantone color publications. The PMS 289 C color shown on this website are computer video simulations of the PANTONE PMS 289 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 289 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

When evaluating PMS 289 C samples for brand or project approval, compare all samples under the same lighting conditions and on the same substrate type. Wait until the paint is fully dry and cured before making any color judgment, as the appearance can shift as coatings set. Temporary lighting or comparing wet paint can lead to incorrect decisions. Consistency in the review process helps ensure PMS 289 C is approved with confidence in its alignment to your brand standard.
Whether you need a primer before applying PMS 289 C depends on the substrate and paint type. For new, bare, or highly porous surfaces, or when painting over contrasting colors, a primer can help improve adhesion and achieve more uniform coverage, especially for dark colors like PMS 289 C. Always consult paint manufacturer guidance or your project specifications for best results.
The suffix in PMS 289 C refers to a specific Pantone reference series, with 'C' indicating the coated version. It is important to confirm the exact series or suffix specified in your brand guidelines or documentation, as different suffixes (such as U for uncoated) can result in noticeable color differences. Always reference the full Pantone code to avoid mismatches in brand applications or display work.
Sheen level can noticeably change how PMS 289 C appears to viewers. Higher gloss finishes may make the color look deeper and slightly richer, while matte finishes can lighten the look and reduce perceived depth. When ordering PMS 289 C paint, select the sheen based on your display distance, substrate, and desired visual impact. Always test samples if final approval is required for precise brand alignment.
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
To make spray paint matched to Pantone PMS 289 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
While MyPerfectColor can provide PMS 289 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.