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Pantone® PMS 267 C from the Pantone PMS collection is a strong, cool violet with a clear, highly saturated appearance. The color communicates a sense of energy and modernity, with qualities that are striking, technical, and unmistakably vivid. It is valued in professional environments for its ability to stand out without ambiguity. The mood can be characterized as dynamic, assertive, and impactful.

PMS 267 C appears distinctly dark, with low light reflectance (LRV 4.42).

The color has a cool overall tendency, dominated by blue-violet tones.

PMS 267 C displays high chroma, making it notably vivid and intense.

The undertone is blue, imparting a noticeably cool cast.

The color’s high saturation can emphasize surface irregularities, making finish choice impactful in perception.

The perceived brightness and depth vary notably between matte and high-gloss finishes.

PMS 267 C is frequently associated with brand color standards in marketing exhibits and branded displays.

The color is often specified for trade show graphics and retail fixturing requiring bold differentiation.

PMS 267 C is effective where a distinct, memorable color signal is desired—such as in branded environments, retail fixtures, or point-of-sale installations.

When specifying this color, carefully evaluate lighting and surrounding colors, as artificial and natural light sources can shift its apparent warmth or coolness.

Surface preparation and uniform priming are recommended, especially with matte or satin finishes, to ensure even coverage and visual consistency.

The strong chroma and low reflectance make surface texture and gloss selection prominent concerns compared to less saturated colors.

Similar colors:

  • PMS 266 C: Slightly lighter and marginally warmer, with stronger hints of red-violet.
  • PMS 268 C: Noticeably darker and cooler, with a deeper blue cast and reduced visual brightness.
  • PMS Violet C: More neutral and less intense, providing a more understated, less chromatic violet appearance.

Paint products are developed using digital and physical color standards. Refer to Pantone publications and current production samples for critical color evaluation. Pantone® and other Pantone trademarks are the property of Pantone LLC. © Pantone LLC. All rights reserved. MyPerfectColor is a licensed distributor of Pantone products.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 267 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 267 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 267 C color based on Pantone color publications. The PMS 267 C color shown on this website are computer video simulations of the PANTONE PMS 267 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 267 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 267 C

What should I consider when using PMS 267 C in a pop-up or retail environment?

When using PMS 267 C in pop-ups or retail environments, evaluate the lighting where the color will be viewed, as different light sources can change its appearance. Due to the color's dark and highly saturated nature, surface preparation and finish selection influence both durability and how vibrant the color looks. Sampling PMS 267 C on actual materials and reviewing it under realistic lighting is strongly recommended before committing to large production or installation.

What is important to know about applying PMS 267 C to metal or powder-coated parts?

Before applying PMS 267 C to metal or powder-coated parts, ensure surfaces are properly cleaned and lightly abraded as needed so new coatings adhere well. The gloss and color of the existing surface can impact how PMS 267 C appears once applied. Gloss levels, in particular, will affect the depth and brightness of this saturated violet color. Test PMS 267 C on a representative sample to confirm color appearance, coverage, and finish before full production.

How can I use PMS 267 C in prototypes or concept models to achieve brand alignment?

PMS 267 C is often specified for prototypes and concept models that require accurate reflection of brand colors. Consider spray paint or brush-in-cap formats for ease of application on model surfaces. For best results, apply PMS 267 C on properly primed test samples that match your intended substrate, and review the color in relevant lighting to ensure alignment with brand expectations before proceeding with full-scale models.

When is it appropriate to order a standard Pantone PMS 267 C paint match?

Ordering a standard match to PMS 267 C is the right choice for marketing displays, branded exhibit components, prototypes, and environments where the Pantone PMS reference is the required color target. This ensures visual consistency with brand standards. For permanent installations or brand-critical projects, sample the color on your specific materials and under actual lighting before production to validate visual results and approval needs.

How quickly will I receive my paint matched to Pantone PMS 267 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 267 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 267 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 267 C?
Many types of paint are available for Pantone PMS 267 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 267 C spray paint made of?

To make spray paint matched to Pantone PMS 267 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 267 C?
The Pantone PMS 267 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 267 C?
The need for primer for Pantone PMS 267 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 267 C to a different color from another paint company?

While MyPerfectColor can provide PMS 267 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.