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PMS 140 C from the Pantone PMS System presents as a subdued olive-brown with earthy, utilitarian qualities. The color’s vibe is muted, grounded, technical, and functional, with a sense of stability. Common in design applications seeking a natural yet refined appearance, PMS 140 C supports visual differentiation for brands or products requiring a distinctive but low-key background.

PMS 140 C displays a dark appearance, with a low light reflectance value (LRV 11.25). The color shows a warm tendency, leaning toward a yellow-olive undertone. PMS 140 C has moderate saturation, providing a more neutral and desaturated look compared to vivid greens or yellows. The yellow-green undertone is present but softened by brownish gray influence. This color’s perceived warmth and depth can shift depending on gloss level, appearing more muted in matte finishes and slightly richer in higher sheens.

PMS 140 C functions well as a background or secondary color in brand systems, marketing displays, and packaging where an organic or technical vibe is desired. Lighting conditions and finish choice significantly affect appearance: flat or matte finishes emphasize its earthy quality, while glossier sheens may increase depth. Compared to similar olive or khaki colors, PMS 140 C reads slightly more subdued and brown, requiring care to avoid appearing muddy under low light or on textured surfaces.

Similar colors:
PMS 448 C — Even darker and less chromatic, with a stronger brown-olive emphasis and a more somber presence.

PMS 5753 C — Lighter and greener, presenting a stronger olive-green aspect.

PMS 154 C — Warmer and more orange-brown, lacking the olive characteristic of PMS 140 C.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 140 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 140 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 140 C color based on Pantone color publications. The PMS 140 C color shown on this website are computer video simulations of the PANTONE PMS 140 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 140 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 140 C

Why should I choose a licensed reproduction of Pantone PMS 140 C for my brand application?

Pantone PMS 140 C is a standardized color defined by Pantone, so using a licensed reproduction ensures the color is produced to the brand-approved target. MyPerfectColor is authorized to match Pantone PMS colors in paint, supporting accurate and visually consistent results for displays, brand environments, and marketing. This is important for maintaining brand guidelines and achieving reliable outcome across ordering cycles or multiple projects.

How do I select the right paint type for using Pantone PMS 140 C indoors or outdoors?

When ordering Pantone PMS 140 C, select a paint formulation rated for the intended environment. For indoor brand displays or fixtures, interior paints usually provide the needed finish and performance. For exterior projects exposed to sun, moisture, or weather, choose an exterior-rated paint for added durability. If you are unsure which type fits your project, clarify your location and exposure needs before ordering to avoid issues with longevity or appearance.

Why might Pantone PMS 140 C look different on various materials or surfaces?

Pantone PMS 140 C can appear differently on different substrates due to factors like absorption, surface texture, and reflectivity. For example, the same paint can look more muted on matte or porous surfaces, or richer on glossy or smooth substrates. For projects using multiple materials, it is recommended to evaluate the color on the actual surface before making final production decisions. This helps ensure the end result aligns with your brand expectations.

What should I consider when applying Pantone PMS 140 C to plastic or low-energy surfaces?

Plastics and similar surfaces can be challenging for paint adhesion, including Pantone PMS 140 C. Different plastics may require specific primers or adhesion promoters. It is recommended to test the paint and any necessary primers on your actual plastic part before committing to production, especially for brand installations or displays. This helps verify compatibility and appearance, reducing the risk of adhesion or color issues down the line.

How quickly will I receive my paint matched to Pantone PMS 140 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 140 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 140 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 140 C?
Many types of paint are available for Pantone PMS 140 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 140 C spray paint made of?

To make spray paint matched to Pantone PMS 140 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 140 C?
The Pantone PMS 140 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 140 C?
The need for primer for Pantone PMS 140 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 140 C to a different color from another paint company?

While MyPerfectColor can provide PMS 140 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.