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A match of ICI Bright Cherry is a deep, saturated red with a slight magenta lean and a low-light appearance. It reads as a warm-leaning color rather than a clean orange red, and the low LRV means it stays visibly dark once applied.

MyPerfectColor custom spray paint matched to ICI Bright Cherry can be used on small parts where a strong red finish is practical, such as metal brackets, railings, switch covers, speaker grilles, frames, shelving hardware, mailbox parts, shutters, and painted accessories. It can also work for PVC pipe, trim details, and equipment covers that need a coordinated red tone on a sprayable surface.

Because this is a vivid color with noticeable chroma, coverage can be more sensitive to substrate color and film build, especially over dark, uneven, or repaired surfaces. A uniform primer and consistent spray passes can help the color read even; gloss level and surface texture will also affect whether it appears richer, deeper, or slightly brighter. Outdoor exposure can be harder on saturated reds than on quieter neutrals, so finish choice and durability may matter on exterior parts.

Similar colors:

Romanesque
Frankly Scarlet
40 Iced Cranberry

Product Data

About ICI Paints

Imperial Chemical Industries (ICI) was a British chemical company that made paints and speciality products, including food ingredients, speciality polymers, electronic materials, and more.

Matching ICI Paint Colors

MyPerfectColor is able to match all of the ICI paint colors so you can find and enjoy the colors you love. MyPerfectColor uses its expert capabilities to recreate the original ICI Bright Cherry by matching the original ICI color books and swatches. MyPerfectColor is not using ICI paint.

The colors shown on this website are computer video simulations of the ICI Bright Cherry and may not match ICI Color standards. Refer to ICI Publications to obtain the accurate color. Please know that MyPerfectColor is matching the original ICI color. If you intend to touch up paint that has been on your walls for years, know that your color has undoubtedly changed from the original due to exposure to light and age and the new paint may not match. You will achieve the best results by re-coating the entire surface.

If you need more assistance, please feel free to contact us and one of our expert staff would be happy to help.

Frequently Asked Questions About Match of ICI™ Bright Cherry *

Can I apply Bright Cherry (ICI 344193) over metal or an existing coating, and what prep should I do first?

Yes, but the surface condition matters more than the color name itself. A match of ICI Bright Cherry is a MyPerfectColor custom-matched paint made to match the selected ICI color reference, and metal or an older coating should be cleaned first so oil, dust, and other contamination do not interfere with adhesion.

If the existing coating is sound, scuffing helps give the new coat a better grip. If you see rust, peeling, cracking, or chalky residue, address that before painting. The gloss, texture, and age of the old coating can change how Bright Cherry looks after it is applied, so a test area is a practical way to check the result on the actual substrate.

How long does Bright Cherry (ICI 344193) spray paint take to dry, recoat, and handle?

For MyPerfectColor spray paint matched to Bright Cherry, dry-to-touch is typically within minutes. Recoating is generally best after 1 to 2 hours, and full curing takes about two weeks.

Those milestones are different. A coat can feel dry on the surface but still be soft enough to mark if you handle it too soon. For parts like vents, switch covers, brackets, hardware, or other small items, wait until the coating is fully cured before putting the piece back into regular use if you want the finish to resist handling marks as much as possible.

How do I confirm that Bright Cherry (ICI 344193) is the right color before I order?

Confirm Bright Cherry from a physical swatch or an existing known color reference, not from a screen alone. MyPerfectColor matches to the original brand color standard, so the most important step is making sure Bright Cherry is the exact target you want before placing the order.

This matters most when you are coordinating removable parts or small items such as trim pieces, covers, fixtures, or accessories. Screen colors can shift with lighting and display settings, so a real-world reference gives you the best basis for ordering a match of Bright Cherry in MyPerfectColor paint.

Which sheen should I choose for Bright Cherry (ICI 344193) when ordering MyPerfectColor paint?

Choose the sheen based on how the item will be used and how you want the finished surface to behave, not just on the color name. Sheen affects durability, reflectivity, cleanup, and how Bright Cherry reads on the final part.

Higher gloss can make the matched color look brighter and show surface texture, film build, and prep issues more readily. Lower sheen usually reduces reflection and can be more forgiving on parts with minor surface variation. If you are coating metal, plastic, wood, or a previously painted item, the sheen you pick should fit the substrate and the expected handling of the object.

Where can I find the SDS for Bright Cherry (ICI 344193) from MyPerfectColor?

The SDS is tied to the MyPerfectColor product chemistry, not the Bright Cherry color name alone. If you need the Safety Data Sheet for the product you are ordering, use the MyPerfectColor SDS page for the matched paint product.

MyPerfectColor Safety Data Sheets can be found here: https://www.myperfectcolor.com/Safety-Data-Sheets/33970.htm.

How quickly will I receive my paint matched to ICI Bright Cherry?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match ICI Bright Cherry depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
What are the RGB, HEX and LRV values for ICI Bright Cherry?
The RGB values for ICI Bright Cherry are 165, 65, 99 and the HEX code is #A54163. The LRV for ICI Bright Cherry is 12.77. The LRV stands for Light Reflectance Value and measures the percentage of light that a color reflects. Learn more about Light Reflectance Values and using RGB and Hex codes for paint.
What is the Hue Angle and Chroma for ICI Bright Cherry?
The Hue Angle for ICI Bright Cherry is 1.81 and the chroma is 44.53. The Hue Angle represents the position of a color's hue around a color wheel. The Chromacity represents the intensity of a hue. Learn more about browsing colors by hue.
Which paint matching the ICI Bright Cherry would be best for interior walls?
MyPerfectColor doesn't sell ICI, but it does match the ICI Bright Cherry in a wide variety of paint types. The best paint for interior walls is typically a matte or eggshell. Flat paint is most often used for ceilings and semi-gloss paint is used for trim. If it is a commercial or industrial application, you may have other considerations such as chemical resistance. Custom spray paint can be used for in wall speakers, railings, HVAC vents, electrical cabinets and anything else needing a professional spray smooth finish. Contact MyPerfectColor support if you have specific questions about the best paint to use for your project.
How can MyPerfectColor match the ICI Bright Cherry?

MyPerfectColor has an original sample of the ICI Bright Cherry in its color archive. This enables us to make paint and verify that it matches the original.

Please note that if your material is not new then the paint may not work for touch up as your material has aged and is likely different than it was when new. Learn more about our color matching accuracy. If you need a touch up application, send us a part and we can create a touch up solution precisely matching the current color and sheen of your specific materials.

Learn more about our color matching service.

How many spray cans of the ICI Bright Cherry should I get?

MyPerfectColor offers custom spray paint matched to ICI Bright Cherry which enables you to conveniently achieve a professional spray-smooth finish. It is difficult to gauge spray paint coverage because it depends on how you apply it and the amount of overspray, but generally the 11oz spray will cover about 20 square feet per coat.

MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. This paint sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

How do I find the same color as the ICI Bright Cherry in a different company?

While MyPerfectColor can provide paint matched to the ICI Bright Cherry, we don't provide any crossover information because this is a subjective determination. Every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, so determining which color is the best approximation is a judgement call.

However, under the color image on a color page there is a link that says "Explore Related Colors". Clicking this link displays colors with similar values and you can look for any colors from the company you want.

Keep in mind that this just shows similar colors based on the color values we have stored in our database. It doesn't mean it is the same or give any approximation about how close the color is. You can play around with the Hue, Lightness and Chroma sliders to expand the selection.