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A match of Sherwin Williams SW2910 Primary Red is a deep, saturated red with a warm cast and low light reflectance. It reads as a strong, dense red rather than a bright cherry tone, and sheen, substrate color, and film build can shift it slightly toward a fuller or more subdued look.

MyPerfectColor custom spray paint matched to this color can be used on mailbox housings, gate and railing parts, vent covers, speaker grilles, switch plates, shelf brackets, picture frames, hardware, small fixture trims, and other sprayable components where a consistent red finish is needed across metal, plastic, wood, or previously coated surfaces.

Because the color is dark and highly saturated, surface prep and even coverage matter. Dark or uneven substrates can show through more readily, and gloss or semi-gloss finishes can make texture, seams, and repairs easier to notice. On exterior parts, strong red pigments can also be more exposed to fading than quieter neutrals, so coating thickness and exposure conditions matter.

For projects where the new coating will sit beside an older painted piece, small shifts in aging or sheen may be visible even when the color match is correct. MyPerfectColor provides its own paint matched to the selected brand color reference, which is useful when you need a repeatable color on removable or replacement parts.

Similar colors:

94943
49766
94965

Product Data

About Sherwin-Williams

The SHERWIN-WILLIAMS COMPANY was founded by Henry Sherwin and Edward Williams in 1866. Today, the company is a global leader in the development, manufacture and sale of coatings and related products.

Matching Sherwin-Williams Paint Colors

MyPerfectColor matches all of the Sherwin-Williams paint colors so you can find and enjoy the colors you love. MyPerfectColor uses its expert capabilities to recreate the original Sherwin-Williams color by matching the original Sherwin-Williams color books and swatches. MyPerfectColor is not using Sherwin-Williams paint.

The colors shown on this website are computer video simulations of the Sherwin-Williams Color and may not match Sherwin-Williams Color standards. Refer to Sherwin-Williams Publications to obtain the accurate color. Please know that MyPerfectColor is matching the original Sherwin-Williams color. If you intend to touch up paint that has been on your walls for years, know that your color has undoubtedly changed from the original due to exposure to light and age and the new paint may not match. You will achieve best results by re-coating the entire surface.

If you need more assistance, please feel free to contact us and one of our expert staff would be happy to help.

Frequently Asked Questions About Match of Sherwin Williams™ SW2910 Primary Red *

Where can I find the SDS for SW2910 Primary Red?

The Safety Data Sheet is tied to the MyPerfectColor product chemistry, not to the SW2910 Primary Red color name by itself. If you need the SDS before ordering, check the MyPerfectColor Safety Data Sheets page for the specific product format you plan to buy.

MyPerfectColor Safety Data Sheets can be found here: https://www.myperfectcolor.com/Safety-Data-Sheets/33970.htm

What should I confirm before ordering SW2910 Primary Red from MyPerfectColor?

Before you order a match of SW2910 Primary Red, confirm the color reference, the MyPerfectColor product type, the sheen, and the quantity you need. MyPerfectColor is making its own custom-matched paint to that brand color reference, so these choices matter for getting the right result.

Custom-made color matches are not returnable or refundable, so it is worth checking the details carefully before you place the order.

When is MyPerfectColor custom spray paint matched to SW2910 Primary Red a good fit?

MyPerfectColor custom spray paint matched to SW2910 Primary Red is especially useful for trim details, fixtures, railings, vents, pipes, hardware, accessories, and other parts that are awkward or inefficient to coat with a brush.

It is also a practical choice for small removable pieces where you want a repeatable match of SW2910 Primary Red across multiple items or materials.

Do I need primer before applying SW2910 Primary Red matched paint?

Primer needs depend on the substrate, the surface condition, and the product type you choose. On some jobs, primer is optional, but it can improve adhesion and overall prep.

If you are painting bare, glossy, damaged, or unfamiliar material, check the prep guidance for the specific MyPerfectColor product matched to SW2910 Primary Red before you start.

How should I spray MyPerfectColor SW2910 Primary Red for the best result?

Use light, even coats and keep a consistent spray distance while overlapping each pass. Avoid heavy passes, since they can cause runs, uneven sheen, or a muddy color build.

A match of Sherwin Williams SW2910 Primary Red is a vivid color, so coverage can take more than one coat, especially over darker or uneven substrates. Follow the product directions for flash time and recoat time between coats.

How quickly will I receive my paint matched to Sherwin Williams SW2910 Primary Red?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Sherwin Williams SW2910 Primary Red depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
What are the RGB, HEX and LRV values for Sherwin Williams SW2910 Primary Red?
The RGB values for Sherwin Williams SW2910 Primary Red are 163, 59, 61 and the HEX code is #A33B3D. The LRV for Sherwin Williams SW2910 Primary Red is 11.34. The LRV stands for Light Reflectance Value and measures the percentage of light that a color reflects. Learn more about Light Reflectance Values and using RGB and Hex codes for paint.
What is the Hue Angle and Chroma for Sherwin Williams SW2910 Primary Red?
The Hue Angle for Sherwin Williams SW2910 Primary Red is 26.87 and the chroma is 48.31. The Hue Angle represents the position of a color's hue around a color wheel. The Chromacity represents the intensity of a hue. Learn more about browsing colors by hue.
Which paint matching the Sherwin Williams SW2910 Primary Red would be best for interior walls?
MyPerfectColor doesn't sell Sherwin Williams, but it does match the Sherwin Williams SW2910 Primary Red in a wide variety of paint types. The best paint for interior walls is typically a matte or eggshell. Flat paint is most often used for ceilings and semi-gloss paint is used for trim. If it is a commercial or industrial application, you may have other considerations such as chemical resistance. Custom spray paint can be used for in wall speakers, railings, HVAC vents, electrical cabinets and anything else needing a professional spray smooth finish. Contact MyPerfectColor support if you have specific questions about the best paint to use for your project.
How can MyPerfectColor match the Sherwin Williams SW2910 Primary Red?

MyPerfectColor has an original sample of the Sherwin Williams SW2910 Primary Red in its color archive. This enables us to make paint and verify that it matches the original.

Please note that if your material is not new then the paint may not work for touch up as your material has aged and is likely different than it was when new. Learn more about our color matching accuracy. If you need a touch up application, send us a part and we can create a touch up solution precisely matching the current color and sheen of your specific materials.

Learn more about our color matching service.

How much area will one spray can cover? And what is Sherwin Williams SW2910 Primary Red spray paint made of?

To make spray paint matched to Sherwin Williams SW2910 Primary Red. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I find the same color as the Sherwin Williams SW2910 Primary Red in a different company?

While MyPerfectColor can provide paint matched to the Sherwin Williams SW2910 Primary Red, we don't provide any crossover information because this is a subjective determination. Every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, so determining which color is the best approximation is a judgement call.

However, under the color image on a color page there is a link that says "Explore Related Colors". Clicking this link displays colors with similar values and you can look for any colors from the company you want.

Keep in mind that this just shows similar colors based on the color values we have stored in our database. It doesn't mean it is the same or give any approximation about how close the color is. You can play around with the Hue, Lightness and Chroma sliders to expand the selection.